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About Us
We are a growing hospitality group running five distinct brands across roughly 30+ properties in India. jüSTa Hotels & Resorts is our flagship, celebrating art and culture through unique hotel experiences. jüSTa Luxé takes luxury travel to India’s most unique locations. NUO by jüSTa offers smart, stylish city stays for the modern traveller. Bookmark Resorts delivers luxury and wellness retreats immersed in nature. And Shaadi by jüSTa is our weddings and celebrations vertical. Together we cover leisure, luxury, nature, urban, and wedding travel across the country.
About the Role
You will own how our five brands are positioned, packaged, and experienced across every touchpoint., with a strong focus on partnerships, alliances, and marketing programs. You will own how our brands are positioned, packaged, and experienced across every touchpoint. You will build the external collaborations that extend that experience beyond our properties. And you will create the campaigns and programs that keep our guests coming back.
If you have hands-on experience building brands, not just managing them, and you understand what it takes to make a premium hospitality brand feel genuinely desirable, we would love to hear from you.
What You Will Do
Brand Identity and Management
Own and evolve brand positioning, tone of voice, and visual identity across all four brands. Brief and review creative output across digital, social, print, and on-property collateral. Ensure brand consistency across every guest touchpoint from the first Instagram impression to the check-in experience.
Campaigns and Experiential Marketing
Conceptualise and execute brand campaigns across seasons, occasions, and destinations. Develop destination-led storytelling, cultural associations, and experiential moments that go beyond traditional advertising. Drive social media brand narratives in coordination with the digital team.
Offers, Packaging, and Marketing Programs
Develop and package brand offers, seasonal promotions, curated stay experiences, and special interest programs in collaboration with revenue and operations teams. Build marketing programs around memberships, loyalty, and long-stay offers that drive repeat business and direct bookings. Create guest engagement initiatives across the pre-stay, in-stay, and post-stay journey.
Partnerships and Alliances
Identify, pitch, and close brand alliances across luxury, lifestyle, wellness, travel, F&B, and premium consumer categories with a clear focus on driving direct website bookings and reducing OTA dependence. Build partnerships with banks, credit card companies, fintech platforms, and loyalty programs to create exclusive offers and co-branded promotions that incentivise guests to book directly. Develop wedding and celebration alliances under Shaadi by jüSTa covering bridal, gifting, honeymoon, and luxury services. Build relationships with creators, cultural platforms, and travel influencers with briefs oriented around direct enquiries and website conversions
What We Are Looking For
You have 5 or more years of experience in brand management, marketing, or partnerships, ideally within hospitality, luxury, lifestyle, or experience led categories. You bring a strong creative sensibility paired with commercial thinking and the ability to write briefs, develop campaigns, and execute across channels with minimal hand-holding. You have an existing network in premium consumer, travel, wellness, or lifestyle categories. You are comfortable working across multiple brands simultaneously without losing focus or diluting quality on any of them. You genuinely care about the guest experience, not just the marketing metrics around it.
Who Will Thrive Here
We run hotels in tiger reserves, mountain valleys, ancient cities, and coastal escapes. Our brands celebrate art, nature, luxury, and love. If you are someone who finds inspiration in a jungle resort at dawn or a rooftop wedding at sunset, you will feel right at home here. This is a small, passionate team where your work shows up in the real world fast, on property walls, in guest inboxes, across partnership campaigns, and in experiences that people genuinely remember. You will not be managing decks through layers of approvals. You will be building something, and you will see it come alive.
To Apply
Send your resume to prateek.agarwal@justahotels.com with the subject line: Brand Marketing & Partnerships Lead
If available, you may also share relevant work, campaigns, presentations, or portfolio links.
