Deputy General Manager – Marketing Full Time

To be responsible for devising appropriate marketing strategies in order to increase the market share of brands and increase organization equity at customers and ophthalmic market. Lead the team of Product Managers to achieve assigned budget objective.

KEY RESULT AREAS

• 1-3 years marketing strategy resulting in revenue growth, increase in prescription amongst Key doctors, and increase in % of doctors recommending “Provis”
• ROI of Marketing campaign
• Track % growth in revenue month on month after a campaign
• Track Retail Audit for increase in prescription from doctors.
• Marketing spend against budget
• On time roll out of campaigns
• On time new product launch
• Product feedback from key opinion leaders and incorporate in product improvement plan/communication plan.
• Market survey and analyses

KEY FUNCTIONAL RESPONSIBILITIES

MARKETING BUDGET AND PLAN

• To prepare annual marketing plan including marketing budget for all products and new product in line with Business objective.
• Forecast market share for the company’s products, and set annual, quarterly, and monthly goals; Ensure the achievement of planned market shares for each product on a quarterly basis.
• To work with Business Development team in portfolio planning for new products and therapeutic areas.
• To track variance against the annual marketing plan and ensure monthly marketing MIS is prepared on time.
• To prepare annual calendar for all seminars and events in brand building.
• To prepare plan for continuous medical education (CME) for Provis products through doctors’ seminars and conferences.
• Clear commercial and P&L mindset, linking brand decisions to profitability
• Strong market analytics capability (prescription trends, dashboards, campaign ROI)
• High‑impact interface with Sales, with strong field immersion and KOL credibility

BRAND MANAGEMENT

• To develop market strategy to ensure effective product placement with respect to market opportunities.
• Quantitative and qualitative methods of conducting marketing research, and their application
• Knowledge of mechanisms for repositioning existing drugs, identifying new territories/indications for promotion and target audience;
• Skills of interacting with marketing agencies, from setting objectives, coordinating methods and sampling to obtaining and analyzing results;
• To analyse competitor’s products to identify opportunities/threats.
• To develop marketing plans for assigned products with detailed activities with help of Business Head and Sales Head.
• To ensure preparation and design of brand communication for the doctors
• To ensure all collaterals and promotional material are printed/purchased and dispatched on time and within budget.
• To ensure appropriate communication during cycle meeting to the sales team on brand positioning and changes in product information
• To be responsible for seminars, events collateral materials and other marketing communication on time and within budget.
• To ensure implementation of brand strategies through sales team by close monitoring of activities in the field and ROI.
• To analyse ROI of marketing initiatives by tracking increase in number of prescription, increase in revenue, and other indicators both from Internal audit process and external market surveys.
• Digital and omnichannel marketing orientation (doctor engagement, CRM‑led thinking)

NEW PRODUCTS LAUNCH

• To prepare new product launch plan.
• To analyse market survey data before launch, build a business case for positioning, take a buy in of senior leadership team and prepare detailed activities for the launch.
• To ensure that new products are competitively positioned through innovative and differentiated marketing plan.
• To coordinate with market agencies for all activities related to launch for on time and within budget delivery.
• Knowledge of pharma legislation (main guidelines and advertising and promotion compliance knowledge)

SALES SUPPORT

• To support sales with on time product information, displays, collaterals as per the quarterly plan.
• To work with sales on understanding key customer feedback and incorporate same in product feedback to R&D/Senior Management Team.
• To jointly work with sales team on the field to gather direct feedback on products, marketing initiatives etc.
• To work with sales to develop key opinion leaders for Provis products.
• To ensure on time product information and training to the sales team on new product launch.
• Experience in working with data companies would be preferable.

OTHERS SKILLSET

• Leadership and managerial skills – Manage Marketing Team, Develop and Motivate Marketing Team, Forecasting of sales
• To coordinate and organize meetings for Medical Advisory Board.
• To work with cross-functional teams in driving day to day activities.
• To ensure team is motivated and regular feedback is provided for development of the team.
• To provide training/induction to new joiners in Sentiss on product portfolio

MUST – Have and Good-to Have

– 8-12 years Pharma Sales & Marketing experience;

– MBA (Marketing) from Tier I and II colleges

Must‑Have:

– Quantitative and qualitative methods of conducting marketing research

– Knowledge of mechanisms for repositioning existing drugs, identifying new territories/indications for promotion and target audience

– Experience in preparation and execution of annual marketing plan, marketing budget, ROI analysis and MIS

– End‑to‑end new product launch experience (business case to post‑launch tracking)

– Clear commercial and P&L mindset, linking brand decisions to profitability

– Strong market analytics capability (prescription trends, dashboards, campaign ROI)

– High‑impact interface with Sales, with strong field immersion and KOL credibility

– Demonstrated ability to build and coach Marketing teams

– Knowledge of pharma legislation (main guidelines and advertising and promotion compliance knowledge)

– Skills of interacting with marketing agencies

Good‑to‑Have:

– Deep ophthalmology portfolio experience

– Experience in long‑term (3–5 year) portfolio and lifecycle strategy

– Digital and omnichannel marketing orientation (doctor engagement, CRM‑led thinking)

– Exposure to pricing strategy and margin optimisation

– Strong credibility with national KOLs, professional bodies and societies

– Experience building marketing governance rhythm (scorecards, structured reviews)

– Worked with Large Pharma companies

– Experience in working with data companies would be preferable.