The Role
About hoichoi
hoichoi is India’s leading Bengali OTT platform — the digital arm of SVF, Eastern India’s largest regional media and entertainment company. We serve ~250 million Bengalis worldwide with 650+ films, 185+ originals, and 3,000+ hours of content. We’re part of a broader ecosystem that includes Sooper (AI-led micro-drama OTT) and LoglineAI (AI-native creative studio). This role sits at the centre of all of it.
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This role is the operating layer between the Founder and everything that needs to happen. You’ll work directly with the Founder on a daily basis — managing the rhythm of the business, keeping strategic priorities on track, representing the organization with partners and clients, and making sure nothing important falls through the cracks.
It’s part EA, part business operations, part commercial partner. On any given day you might be prepping a client meeting in the morning, tracking a cross-functional initiative in the afternoon, and synthesizing a competitive landscape brief in the evening. The common thread is that you’re the person the Founder trusts to handle whatever needs handling — with the intelligence to know how, the communication skills to represent the office well externally, and the AI fluency to operate at a pace that would otherwise require twice the headcount.
The right person has done real operational work — not just coordination — and has a track record of being trusted with things that matter. You’re comfortable in rooms with senior clients, comfortable with ambiguity, and genuinely enjoy the variety of a role that doesn’t look the same two days in a row.
What you’ll do
Must-Have Qualifications
Good-to-Have
Why Join hoichoi
Culture & How We Work
At hoichoi, the best idea wins, not the biggest title. We operate in small, cross-functional teams where content, product, growth, and tech sit close together, argue productively, and occasionally steal each other’s snacks. It’s a lot like a kitchen during a house party: slightly chaotic, everyone’s doing three things at once, but somehow the food comes out great.
Ownership here isn’t a buzzword; it’s the default setting. If something’s broken, you don’t file a ticket and wait. You’re the person who notices the printer is jammed and just fixes it instead of pretending you didn’t see it. We ship fast, measure what works, and iterate. Think less ‘perfect deck’ and more ‘let’s see if real viewers actually care.’
When big moments arrive, we stretch. But we’re equally serious about keeping the pace sustainable, because burnt-out teams build neither great products nor great stories. If that sounds like your kind of chaos, we should talk.
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