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Job Title: Social Media & Digital Marketing Strategist
Experience: 4-6 years
Employment Type: Full-Time
About the Role:
We are looking for a results-driven Social Media & Digital Marketing Lead who can take ownership of our digital presence. This role focuses on strategic planning, content direction, and ensuring consistent brand growth, while also having a basic understanding of campaign performance and analytics.
Key Responsibilities:
Strategic Leadership & Execution
– Develop and lead social media and digital marketing strategies aligned with business goals
– Drive brand growth across platforms (Instagram, LinkedIn, YouTube, etc.)
– Translate business objectives into impactful campaigns and content plans
Meta Ads & Campaign Understanding
– Execute and manage Meta Ads (Facebook & Instagram) campaigns with a basic understanding of targeting and budgets
– Monitor campaign performance and suggest improvements based on insights
Data Analysis & Reporting
– Perform basic data analysis using platform insights and analytics tools
– Track key metrics like engagement, reach, profile visits, and conversions
– Share simple, actionable reports to improve content and campaign effectiveness
Profile Optimization & Growth
– Optimize social media profiles to improve profile visits, engagement, and conversions
– Enhance bio, highlights, CTAs, and content structure for better discoverability
– Support organic growth through trends and platform understanding
Content & Campaign Leadership
– Lead content planning with a focus on reels, videos, and trend-based content
– Collaborate with designers and creators to execute campaigns
– Ensure strong brand consistency and visual aesthetics
Team & Cross-Functional Collaboration
– Coordinate with internal teams for smooth execution of campaigns
– Support and guide team members or agencies where required
Community & Brand Building
– Oversee engagement and ensure timely, professional responses
– Build and maintain an active and loyal audience
Who You Are:
– 3-5+ years of experience in social media and digital marketing
– Working knowledge of Meta Ads and social media analytics (basic level)
– A creative thinker with a strategic mindset
– Good understanding of content trends and platform algorithms
– Strong communication and execution skills
– Experience in wellness, lifestyle, beauty, or D2C brands is a plus
Interested candidate can share their CV at hr@aceblend.com