Lead Generation Specialist (B2B Software Services) Full Time

Responsibilities

Lead Generation

• Generate qualified B2B leads for software development services.
• Identify and research potential prospects.
• Build and maintain lead databases.

LinkedIn Marketing

• Prospect business owners and decision-makers.
• Run LinkedIn outreach campaigns.
• Build relationships and schedule meetings.

Cold Outreach

• Execute cold email campaigns.
• Follow up with prospects.
• Generate qualified appointments.

Paid Marketing

• Manage Google Ads campaigns.
• Manage Meta Ads lead generation campaigns.
• Optimize campaigns for lead quality and cost efficiency.

Website & SEO

• Improve website lead generation.
• Support SEO initiatives.
• Create landing pages and lead forms.

Content Marketing

• Publish case studies.
• Create educational and authority-building content.
• Showcase client success stories.

Marketplace & Directory Management

• Manage Upwork profile and project applications.
• Manage Clutch profile and reviews.
• Improve company visibility on relevant platforms.

Reporting

• Track leads, meetings, and campaign performance.
• Submit weekly and monthly reports.

Required Skills

Must Have

✅ B2B Lead Generation

✅ LinkedIn Outreach

✅ Google Ads

✅ Meta Ads

✅ Cold Email Marketing

✅ CRM Management

✅ Strong Communication Skills

✅ AI Tools Usage (ChatGPT, Claude, Perplexity)

Good to Have

✅ SEO

✅ WordPress

✅ Upwork Proposal Writing

✅ Clutch Profile Management

✅ Marketing Automation Tools

Tools Knowledge

Lead Generation

• LinkedIn Sales Navigator
• Apollo.io
• Lusha

Advertising

• Google Ads
• Meta Ads Manager

Analytics

• Google Analytics (GA4)
• Google Search Console

CRM

• HubSpot CRM
• Zoho CRM

Content & AI

• Canva
• ChatGPT
• Claude
• Perplexity

Project Management

• Trello
• ClickUp
• Notion

Key Performance Indicators (KPIs)

The role will be evaluated based on:

• Qualified Leads Generated
• Meetings Booked
• LinkedIn Conversations Started
• Cold Email Responses
• Website Inquiries
• International Opportunities Generated
• Cost Per Lead

Note: This is a lead generation-focused role. The primary objective is generating qualified business opportunities, not social media follower growth.

Ideal Candidate

• 1–2 years of digital marketing experience.
• Experience in B2B, SaaS, IT Services, or Software Marketing preferred.
• Strong prospecting and outreach mindset.
• Comfortable communicating with business owners and decision-makers.
• Self-driven and target-oriented.

Job Location

📍 Erode, Tamil Nadu (On-site)