Social Media Executive for DLF Mall of India Full Time

Company Description New Sense Branding is a growing branding and marketing agency that helps clients thrive rather than simply survive in competitive markets. The company focuses on building strong, authentic brand identities and digital presences that drive measurable results. Teams collaborate closely with clients to understand their goals and translate them into creative strategies and campaigns. New Sense Branding values innovation, clear communication, and impactful storytelling in every project.

Role Description This is a full-time hybrid role for a Social Media Coordinator based in Mall of India, Noida with flexibility for partial work from home. The Social Media Coordinator will :

• Plan, create, and schedule social media content across platforms, ensuring alignment with brand voice and campaign objectives.
• Responsibilities include managing content calendars, monitoring channels, responding to comments and messages, and engaging with online communities.
• Be the main Point of Contact between New Sense Branding and Mall of India
• Cover events happening at Mall of India and create User generated content via phone
• Create Mood Boards, do creative direction for shoots and ensure they happen smoothly
• Understand Mall requirements and get it done from Graphic Team of New Sense Branding

Qualifications

• Strong skills in Social Media Content Creation and Writing, with the ability to adapt tone and style to different platforms and audiences.
• Experience in Social Media Marketing and Digital Marketing, including campaign execution, basic analytics, and performance optimization.
• Excellent Communication skills, both written and verbal, with the ability to collaborate effectively across teams and interact with online communities.
• Familiarity with major social platforms (e.g., Instagram, Facebook, LinkedIn, X/Twitter, YouTube) and basic use of scheduling and analytics tools.
• Ability to manage multiple deadlines, stay organized, and work independently in a hybrid environment.
• Prior experience in a marketing, branding, or agency setting is preferred but not required.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.
• Has aesthetic creative senses of how to get shoots done – from content creation direction and concept making
• Creative vibe match for various premium TG events happening at MOI
• ⁠Well spoken , flexible with mall and event timings