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How to Apply
If you are interested in this opportunity, please apply by filling out the application form using the link below:
https://southseasdistilleries.com/admin/job-details/digital-marketing-communications-lead
Kindly complete all the required details in the form. Only applications submitted through this link will be considered. Shortlisted candidates will be contacted for the next steps.
Position : Digital Marketing & Communications Lead
Location : Mumbai
Experience Required : 12 – 18 years
Working Days : Monday – Saturday
Job Type : Full Time
About the Role
We are seeking a mature and accountable Digital Marketing & Communications Lead to take ownership of the company’s digital presence, PR coordination, influencer engagement, and brand communications.
This is a high-trust leadership role requiring strong execution capability, agency management experience, and the ability to independently safeguard and strengthen brand representation across platforms.
1. Digital Strategy & Campaign Execution
- Lead planning and execution of digital marketing initiatives aligned with business objectives
- Ensure campaigns are delivered on time, within scope, and aligned with brand standards
- Monitor campaign performance and recommend course corrections
- Maintain consistency in messaging across digital platforms
2. PR & Media Management
- Lead coordination with PR agencies and communication partners
- Oversee press releases, interviews, brand announcements, and media interactions
- Build and maintain relationships with journalists, writers, and media professionals
- Monitor media coverage and ensure accurate brand representation
- Proactively manage and correct any reputational risks or inaccuracies
3. Influencer & External Partner Management
- Identify, evaluate, and manage influencer collaborations
- Negotiate deliverables, timelines, and performance expectations
- Ensure influencer content aligns with brand positioning
- Track ROI and effectiveness of partnerships
4. Internal & Agency Alignment
- Coordinate between internal design teams and external agencies
- Ensure clarity in briefs, timelines, and accountability
- Drive execution discipline across stakeholders
5. Reporting & Performance Visibility
- Define and track digital KPIs (engagement, reach, conversions, ROI)
- Prepare structured leadership-ready reports
- Provide actionable insights and recommendations
6. Opportunity Identification
- Identify new digital growth opportunities and partnerships
- Stay updated on digital trends and competitive landscape
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field
- Minimum 12–18 years of experience in Digital Marketing, Brand Communications, PR, or related domains
- Demonstrated experience managing agencies and influencer ecosystems
- Experience working closely with senior leadership preferred
Key Skills & Competencies
- Strong ownership mindset and execution discipline
- Proven ability to manage PR agencies and digital marketing partners
- Excellent written and verbal English communication skills
- Strong stakeholder and relationship management capability
- Commercial understanding of digital performance metrics
- Ability to handle reputational matters calmly and professionally
- Negotiation skills with agencies and influencers
- Structured reporting and analytical thinking ability
- Ability to operate independently in a leadership-driven environment
- Strong professional presentation and grooming standards
What does Success Look Like
- Campaigns execute smoothly and on time
- Agencies operate with accountability
- Brand representation remains consistent and protected
- Leadership receives clear visibility on performance
- Execution runs independently and efficiently