Sr Executive Marketing – Offline Retail Full Time NEW

Purplle is building India most loved beauty retail experience, and we are looking for a sharp, hands-on Marketing Executive to own the brand presence and customer journey across our offline retail footprint. You will sit at the intersection of digital storytelling and in-store experience — working across social, influencer, CRM, and local marketing to drive awareness, footfall, and loyalty. What You’ll Own:

Social Media & Content Drive Purplle’s offline retail narrative on social media in close partnership with our agency. You’ll set the content calendar, brief the agency, review creatives, and ensure every post reflects the in-store experience authentically.

Influencer Marketing Plan and execute influencer campaigns that bring Purplle stores to life — from hyperlocal nano/micro influencer activations to larger brand collaborations. You’ll manage agencies and direct partnerships, and be obsessive about ROI.

CRM & Customer Retention Build and execute CRM campaigns that keep our offline customers engaged — from onboarding journeys to reactivation flows. You’ll own segmentation, messaging, and measurement across channels like WhatsApp, SMS, and email.

Local & Listings Management Own our Google Business Profile listings and Store Locator on the app — ensuring accuracy, freshness, and optimization across all store locations. You understand that local discoverability is the first step to footfall.

Marketing Operations Keep The Engine Running — Vendor Agreements, Billing, Budget Tracking, Agency Briefs, And Cross-functional Coordination With Retail Ops, Product, And Category Teams. You’re The Person Who Makes Sure Nothing Falls Through The Cracks. Who You Are

 3–6 years of marketing experience, ideally with exposure to retail, D2C, or consumer brands  Comfortable owning both strategy and execution — you can write a brief and chase an invoice in the same afternoon  Strong understanding of social media, influencer ecosystems, and CRM tools  Detail-oriented with excellent stakeholder management skills  A genuine love for beauty, retail, or consumer culture is a big plus

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.