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Summary:
As a CRM Data Senior Associate, you’ll be more than a data steward, you’ll be a builder of scalable, high-quality CRM data foundations that power our sales and marketing success. In this role, you’ll own the operational heartbeat of our CRM: loading, transforming, cleansing, and monitoring data at scale to ensure it’s accurate, compliant, and actionable. You’ll work closely with CRM Platform & Technical lead — gaining visibility into how data fuels our go-to-market strategy and the technology that supports it. You’ll also be a key contributor to high-impact projects, such as data mapping and large-scale data loads during acquisitions, where clean, well-structured data is essential to smooth integration.
Location: Bangalore, Kolkata
Responsibilities:
Data Governance & Quality Monitoring:
- Monitor CRM and integrated system data to ensure accuracy, completeness, and compliance with governance standards.
- Conduct regular audits to detect duplicates, inconsistencies, and anomalies in CRM and inbound integration feeds.
- Track and report on data quality KPIs, recommending improvements and automation opportunities.
- Enforce business rules, privacy requirements, and compliance standards across data workflows
Data Load, Transformation & Cleanup:
- Perform large-scale data imports, exports, and mass updates.
- Lead data mapping, transformation, and loading efforts for strategic projects, including acquisitions and platform migrations.
- Apply transformation logic to standardize and prepare data for use across integrated platforms.
- Lead mass cleanup initiatives to eliminate duplication and correct inaccuracies.
- Develop repeatable processes and documentation to support scalable, high-quality data operations.
Integration & Platform Support:
- Monitor and troubleshoot data coming from integrated systems (e.g., marketing automation, external data providers) into CRM.
- Partner with IT and platform teams to maintain seamless data flow and resolve integration data issues quickly.
- Help manage the SQL database that supports CRM, including creating, optimizing, and maintaining queries for reporting and data quality initiatives.
- Monitor and verify that Azure Synapse data processes execute correctly, proactively identifying and resolving any failures or delays.
- Support platform testing and UAT for changes that affect CRM data structures or integrations.
- Create enablement materials and train users on CRM data handling best practices.
Skills:
- Exceptional SQL skills with a focus on data analysis, transformation, and query optimization
- Proven ability to perform data maintenance at scale with large, complex datasets with experience analyzing the data using tools such as Excel, Power Query, and Python
- Real world hands-on experience with ETL or data integration tools; familiarity with APIs and automation workflows is a plus
- Understanding of data governance, data privacy, and compliance standards
- Exposure to CRM integrations with marketing automation or customer data platforms
- Comfort working with reporting tools (e.g., Power BI, Tableau, CRM-native analytics) to visualize data trends
- Strong problem-solving skills and ability to design repeatable, scalable data solutions
- Excellent communication skills with the ability to work across technical and business teams
- Detail-oriented mindset with a passion for clean, accurate, and actionable data
- Experience in Agile environments and working with cross-functional stakeholders
- Experience with Azure DevOps or similar project management tools to track data-related tasks and sprints
- Adaptability and eagerness to stay current with evolving data technologies and best practices
- Strong communication skills with commitment to delivering service excellence for system users and stakeholders.
Education / Professional Experience/ Qualifications
- Bachelor’s degree in Information Technology, Business Analytics, Computer Science, or related field
- 3+ years of experience working with CRM platforms (e.g., Microsoft Dynamics) in a data-focused role