Digital & Social Media Strategist for a Direct Selling company Full Time NEW

Company Description

Strategy India is a premier consulting firm specialising in the e-commerce and direct-selling/MLM industries, offering innovative solutions for market entry, business growth, and regulatory compliance. With over 20 years of expertise across 25 countries and 142 companies, Strategy India designs tailored strategies to meet the unique needs of organisations operating in and around the Indian market. The firm provides end-to-end support spanning market analysis, government liaison, logistics, human resources, and introductions to brand partners for businesses expanding into or out of India. In addition, Strategy India sources cutting-edge direct-sales products and works closely with law enforcement and regulators to help identify and validate viable direct-selling models. Its mission is to empower businesses to grow sustainably in a competitive, digitally enabled, and compliant environment.

Role Description

Strategy India is hiring a dynamic Head – Social Media, Digital Commerce & Creator Strategy to build and scale the next‑generation digital growth engine for a leading direct-selling/MLM company based in Delhi. This leader will architect the social, commerce, and creator ecosystem end-to-end – from Instagram, YouTube and WhatsApp to app-led journeys and performance funnels – with direct sellers/independent contractors at the core, ensuring they are the primary beneficiaries of this digital‑first growth engine.

The role will drive content and community across wellness, beauty, nutrition, lifestyle and entrepreneurship categories, build high‑impact creator and influencer programs, and enable direct sellers with powerful digital‑first storytelling and social selling playbooks. You will own social commerce, performance marketing across Meta, Google, and other digital channels, and full‑funnel analytics to drive acquisition, repeat purchases, retention, and loyalty within the direct-seller ecosystem.

We are seeking a strategic, hands‑on digital leader with 12–15 years of experience in social media, digital strategy, digital commerce or performance marketing, preferably within FMCG, wellness, beauty, lifestyle, retail, D2C or direct selling environments. If you have built scalable digital systems, creator ecosystems and community-led growth engines, and enjoy turning content into measurable business outcomes, we would like to connect.

Qualifications & Minimum Requirements

• Bachelor’s degree in Marketing, Business Communications, Digital Media or a related field; MBA / Postgraduate qualification in Marketing, Digital Marketing or Brand Management preferred.
• 12–15 years of experience in social media, digital strategy, digital commerce, performance marketing or brand communication.
• Strong exposure to FMCG, wellness, beauty, lifestyle, retail, D2C, direct selling or other consumer-focused brands.
• Hands-on experience with creator ecosystems, influencer marketing, social commerce or community-led growth models.
• Proven ability to build scalable digital systems, full-funnel growth engines and lead transformation-led initiatives.
• Strengths in strategic thinking, content strategy and storytelling, digital ecosystem management, performance marketing, data-led decision making, stakeholder/agency management, and strong communication and leadership skills.

Salary

INR.40 -45 Lacs PA