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You are Responsible for
User Growth Planning
● Strategic Growth Contribution: Actively contribute to and refine the end-to-end user growth
strategy, ensuring alignment with overall business objectives and market trends.
● Market & User Insights: Conduct in-depth market research, competitive analysis, and user
behavior studies to identify untapped growth opportunities and inform strategic decisions.
● Funnel Optimization: Design and implement data-driven strategies to optimize the entire user
lifecycle, from acquisition and activation to retention and re-engagement.
● Experimentation & Iteration: Own the ideation, execution, and analysis of A/B tests and growth
experiments across various channels and product features, fostering a culture of rapid
iteration and continuous improvement.
● Cross-functional Collaboration: Partner closely with Product, Engineering, Sales, and
Customer Success teams to ensure seamless execution of growth initiatives and a holistic
approach to the user journey.
● Forecasting & Goal Setting: Develop robust forecasting models for user growth, customer
acquisition cost (CAC), customer lifetime value (LTV), and ROI, contributing to the setting of
ambitious yet achievable targets.
Marketing Analytics
● Data-Driven Decision Making: Drive the use of data and analytics to inform all marketing
decisions, from campaign planning to budget allocation.
● Performance Measurement & Reporting: Define, track, and report on key marketing KPIs (e.g.,
traffic, conversion rates, ROAS, retention rates) across all digital marketing channels (paid
media, SEO, social, email, ASO).
● Attribution Modeling: Develop and refine multi-touch attribution models to accurately measure
the impact of each marketing channel and optimize spend efficiency.
● Audience Segmentation & Targeting: Leverage advanced analytics to segment audiences,
identify high-value customer groups, and develop tailored marketing strategies for maximum
impact.
● Dashboard & Reporting Development: Design, build, and maintain comprehensive dashboards
and reports that provide actionable insights to stakeholders at all levels.
● Tooling & Infrastructure: Work with data and engineering teams to ensure robust tracking
mechanisms, data cleanliness, and the effective utilization of marketing analytics tools (e.g.,
Google Analytics, MMP, internal data platforms).
To succeed in this role – you should have the following
● 5+ years of progressive individual contributor experience in user growth, digital marketing, and
marketing analytics, preferably within the e-commerce or online travel industry.
● Proven track record of successfully developing and executing data-driven growth strategies
that have led to significant user acquisition and retention.
● Deep understanding of the entire marketing funnel and key growth metrics (CAC, LTV,
conversion rates, engagement, churn).
● Expertise in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics, Mixpanel,
CleverTap, etc.) and a strong grasp of attribution methodologies.
● Strong analytical mindset with the ability to translate complex data into clear, actionable
insights and recommendations for diverse audiences.
● Experience in designing and executing A/B tests and other experimentation frameworks.
● Excellent communication, presentation, and interpersonal skills, with the ability to influence
stakeholders at all levels through data and insights.
● A “GM mentality” – the ability to think strategically about the big picture and connect growth
initiatives to overall business goals.