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- Work with Area Sales Manager (Direct) – ABHFL and plan sales operations for achieving targets (including cross-sell), considering competitive forces and local trends
- Scan the local market and competitive offerings on a periodic basis to adapt sales efforts accordingly
- Provide data for and compile periodic MIS reports for disbursements, NPAs, target achievement, etc.
- Work on assigned and identified prospects list for client relationship origination and maintenance activities, interacting with ground-level client stakeholders
- Understand and communicate understanding of product characteristics and benefits to end customers effectively in order to enhance effectiveness of sales efforts
- Attend to customer complaints effectively, escalating critical cases to Area Sales Manager (Direct) – ABHFL as required