Digital Marketing Executive – Freelance/Internship Full Time NEW

Company Description Weave Of Culture is a contemporary brand that celebrates India’s artistic heritage through modern, refined design. Each collection combines thoughtfully crafted silhouettes with minimal aesthetics and culture-infused details. The brand focuses on elevating traditional influences into wearable, current pieces that appeal to global audiences. Team members join a creative environment that values craftsmanship, storytelling, and design innovation. Working with Weave Of Culture offers the opportunity to help shape how heritage and modern style come together for customers.
Role Description This is a part-time, freelance, remote role for a Digital Marketing Executive. The Digital Marketing Executive will plan and execute digital campaigns to grow brand awareness, engagement, and conversions across social media, web, and other online channels. Day-to-day responsibilities include managing social media calendars, drafting and scheduling posts, coordinating basic content creation, and responding to community interactions in line with the brand voice. The role also involves writing and optimizing web content for product features, stories, and campaigns, while monitoring performance through web and social analytics tools to refine strategies. The ideal candidate collaborates with the creative team, stays updated on digital trends, and proposes new ideas to strengthen Weave Of Culture’s online presence.
Qualifications

• Strong Marketing and Social Media Marketing skills to plan, execute, and optimize digital campaigns.
• Excellent Communication and Web Content Writing skills to create clear, compelling, and on-brand messages.
• Working knowledge of Web Analytics to track performance, generate insights, and adjust strategies.
• Familiarity with major social platforms (e.g., Instagram, Facebook, Pinterest, YouTube) and basic content scheduling tools.
• Attention to detail, time management, and ability to work independently in a remote, freelance setup.
• Prior experience in fashion, lifestyle, or culture-focused brands is an advantage.
• Bachelor’s degree or equivalent experience in Marketing, Communications, Digital Media, or a related field preferred.