Product Lead – Debit Card Issuance Full Time NEW

Location: Gurugram

Department: Products– Payments (Cards Issuance)

Experience Required: About 9-12 years in Digital Product Management (preferably in Fintech, Digital Banking, Consumer Tech, or Payment

About the Role – We are looking for a high-performing, strategic and experienced leader to head our Card Issuance Product. Digital Product Lead – Card Issuance will own and strategize card issuance across channels (Digital + B2B + Retail). The ideal candidate will be deeply passionate about mobile-first experiences, user engagement, card platforms, building innovative solutions. This role requires hands-on experience in designing, managing, and improving digital acquisition, activation, and lifecycle journeys across platforms. The candidate will collaborate with sales, alliances, Growth, Marketing, Engineering, and Analytics teams to build card strategy & optimize conversions, increase feature adoption, and continuously enhance customer experien

Key Responsibilities –

Mobile App & Digital Journey Owner

• Own all card-related customer journeys within the bank’s mobile application and digital platforms—including onboarding, issuance, activation, PIN setting, transaction views, blocking, replacements, limits
• Continuously improve user flows for all card types
• Ensure UI/UX consistency, responsiveness, and seamless integration with backend systems

Strategy & Roadmap

• Define the vision, strategy, and product roadmap for the card issuance portfolio across consumer and commercial segments
• Stay ahead of industry trends, regulatory requirements, and emerging technologies to shape product direct

Partnerships & Ecosystem –

• Manage relationships with card schemes (Visa, Mastercard, Rupay, etc.), processors, BIN sponsors, and technology providers
• Collaborate with issuing partners, fraud/risk teams, operations, and regulatory bodies to ensure secure and compliant products

Product Development & Lifecycle Manage

• Lead end-to-end product development from concept to launch, including feature definition, UX, compliance, and go-to-market place
• Manage the lifecycle of card products, ensuring they meet performance, profitability, and customer satisfaction target
• Strong experience in mobile app product management, with full ownership of user-facing journeys

Good to

• Have experience in cards, fintech, banking, or consumer tech products
• Exposure to UPI, BBPS, NCMC, or tokenization-based journeys
• Prior work on self-serve app features, in-app nudges, and customer lifecycle interventions