Assistant Manager/Manager Marketing Communications Full Time NEW

Job Title: Assistant Manager or Manager– Marketing & Communication

Key Responsibilities

1. Brand Strategy & Positioning

Support the development and execution of brand strategy to ensure consistent positioning across all channels

Maintain brand guidelines and ensure alignment across campaigns and communications

2. Market Research & Consumer Insights

Conduct market analysis to identify trends, customer behavior, and competitive positioning

Translate insights into actionable marketing strategies

3. Digital & Performance Marketing

Plan and execute digital campaigns across platforms (paid and organic)

Monitor performance marketing efforts and optimize campaigns for ROI

4. Brand Launch & Go-to-Market Strategy

Assist in planning and executing product launches and GTM strategies

Coordinate cross-functional teams to ensure timely delivery

5. PR & Event Management

Manage PR activities including media relations, press releases, and brand visibility

Plan and execute events, activations, and brand experiences

6. Campaign Management & ROI Optimization

Lead end-to-end campaign execution and performance tracking

Analyze campaign data and optimize strategies to maximize ROI

7. Data Analytics & Tools

Utilize tools such as Google Analytics, CRM platforms, and AI-driven tools to track performance

Generate reports and dashboards to support decision-making

8. Content Strategy & Storytelling

Develop compelling content strategies aligned with brand voice

Oversee creation of content across digital platforms

9. Stakeholder & Cross-functional Collaboration

Work closely with internal teams (sales, product, design) and external partners/agencies

Ensure seamless communication and project execution

10. Budget Planning & P&L Management

Assist in budget planning, allocation, and tracking

Ensure efficient utilization of marketing spend

11. SEO/SEM & Social Media Marketing

Drive SEO and SEM strategies to improve visibility and traffic

Manage social media presence and engagement strategies

12. Website Content Management

Oversee website updates, content accuracy, and user experience improvements

Qualifications

• Strong communication skills with experience in Press Releases and Marketing Communications
• Minimum 5 years experience is mandatory.
• Proficiency in Strategic Communications and the ability to develop cohesive messaging
• Project Management skills to effectively oversee tasks and meet deadlines
• Experience in branding and understanding of market trends
• Bachelor’s degree in Marketing, Communications, or a related field
• Ability to work collaboratively and manage multiple priorities
• Prior experience in an on-site role and creative industry is a plus