Media Executive Full Time NEW

We are seeking a dynamic Marketing Specialist to take ownership of our brand’s digital presence. In this role, you will be the voice of our brand across social media, websites, and marketing campaigns. You will work closely with the Chief Marketing Officer (CMO) and the CEO to translate Curl Up and Dye’s unique services into engaging content that drives traffic, engagement, and conversions.

*Note: This is a hybrid role for the first 6 months, transitioning to a full-time, on-site role at the studio thereafter.*

Key Responsibilities

Social Media Management & Content Creation

• Create, curate, and manage high-quality visual content (photos, reels, stories) for Instagram, Facebook, and other social media and digital platforms.
• Develop a cohesive content calendar that showcases brand, services, stylist expertise, client transformations, and behind-the-scenes moments.
• Post regular content optimized for maximum reach and engagement.
• Actively monitor and respond to comments, DMs, and engagement across all social platforms to foster community and handle enquiries.

Content Marketing & Website Management

• Write and publish SEO-friendly blogs, service descriptions, and promotional copy.
• Manage and maintain the brand website, ensuring content is up-to-date, visually appealing, and user-friendly.
• Produce video content (tutorials, testimonials, event highlights) for various marketing channels.

Campaigns & Advertising

• Ideate and execute marketing campaigns aligned with seasonal trends, new service launches, and festive periods.
• Manage paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads to increase brand awareness and appointment bookings.
• Track, analyze, and report on campaign performance and KPIs in collaboration with the CMO.

Partnerships & Events

• Identify, pitch, and manage collaborations with influencers, content creators, brands, and partners to expand brand reach.
• Assist in planning and executing on-ground events, pop-ups, and in-studio experiences to drive community engagement.
• Maintain a digital asset library and ensure brand consistency across all platforms.

Requirements

• Experience: 3 to 5 years of marketing experience, preferably within retail, hospitality, beauty, or lifestyle brands.
• Content Expertise: Proven ability to create high-quality visual content (photography/videography) and copywriting tailored for social media and web.
• Tech Savvy: Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite,/Premiere Pro) and social media management tools (e.g., Meta Business Suite, Later, or Hootsuite).
• Advertising: Hands-on experience managing paid ads on Meta (Facebook/Instagram) and Google Ads, with a strong understanding of audience targeting and ROI analysis.
• Analytical Mindset: Comfortable using analytics tools (Google Analytics, social insights) to track KPIs and optimize performance.
• Communication: Excellent verbal and written communication skills in English; knowledge of Kannada or Hindi is a plus.
• Organization: Ability to manage multiple projects—from daily posting to large-scale campaigns—while maintaining attention to detail.

Work Schedule & Logistics

• Schedule: Tuesday to Sunday (10:00 AM – 7:00 PM). *Note: Monday is a fixed weekly off.*
• Hybrid Stage (First 6 Months): This role will operate in a hybrid capacity, allowing a mix of remote work and in-studio presence to capture content and collaborate with the team.
• Full-Time On-Site (After 6 Months): Following the initial period, the role will transition to a full-time, on-site position at the studio to ensure deeper integration with the entire team.

Why Join Us?

• Shape a Niche Brand: Be at the forefront of telling the story of one of Bangalore’s most beloved curly hair specialty studios.
• Creative Freedom: Enjoy the autonomy to experiment with content, campaigns, and collaborations in a space that values creativity and authenticity.
• Work with a Unique Vibe: Where else can you brainstorm campaign ideas while petting a resident dog? Our studio is pet-friendly, and our three dogs are part of the family.
• Industry Connections: Collaborate closely with top product brands in the curly hair space, giving you access to partnerships and industry exposure.
• Collaborative Culture: Work directly with the CMO, the CEO, and a passionate team that lives and breathes curly hair.

About Curl Up and Dye

Curl Up and Dye is a specialty hair studio in Bangalore dedicated to the art and science of curly/wavy/natural hair care. We believe that every curl tells a story, and our mission is to empower our community to embrace and nurture their natural texture. As one of the few pet-friendly studios in the city, we’ve created a warm, welcoming space where clients feel at home. You’ll often find our three resident dogs lounging around, adding to the unique, relaxed energy of the studio. We also collaborate closely with leading product brands in the curly hair space, ensuring our clients have access to the best tools and treatments for their hair journey.