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Sales & Marketing

Executive – Brand and Product Marketing Full Time

I. MAJOR RESPONSIBILITIES AND DUTIES

MARKETING PROGRAM MANAGEMENT

  • Spearhead the creation, validation, and execution of marketing communications promotions, ensuring they resonate with brand awareness growth and marketing KPIs – social followers growth, impression and media reach and business target.
  • Coordinate meticulously with business units to strategize and achieve targeted marketing KPIs and business objectives.
  • Manage the timely and accurate dissemination of promotional and event-related content.

BRAND AMPLIFICATION

  • Champion initiatives to elevate brand awareness, ensuring a formidable presence amongst competitors, particularly in comparison with leading entities within the local integrated resort and non-gaming sectors.

BUDGET OVERSIGHT

  • Exercise prudent management of allocated budgets, ensuring optimal utilization of resources to achieve marketing aims according to company policy.

CROSS-FUNCTIONAL LEADERSHIP

  • Lead multidisciplinary teams to oversee the progress of ongoing marketing projects, ensuring administrative and creative outputs are delivered within set parameters of quality, time, and scope.
  • Facilitate the effective distribution of project briefs originating from business units to appropriate internal teams, ensuring clarity and cohesion in project execution.
  • Support the creation and implementation of content and marketing materials, maintaining a relentless focus on quality and brand alignment.

II. JOB SPECIFICATIONS

Educational Requirement:

  • Graduate of marketing, advertising, communications and business related courses.

Experience Requirement:

  • Proven experience in brand and product marketing, preferably within the integrated resorts or similar industries.

Skills and Attributes

Leadership Skills:

  • Strong project management capabilities with a knack for leading cross-functional teams.
  • Exceptional communication and collaboration skills, with a demonstrated ability to work harmoniously with both internal departments and external partners.

Technical Skills:

  • Creative thinker with a strategic mindset, adept at conceptualizing and executing marketing promotions that resonate with target audiences and drive business goals.

Other Qualifications:

  • Detail-oriented with a passion for excellence in every marketing initiative undertaken.

Job Overview

  • ID: 3472
  • Date Posted:
  • Location: ,
  • Job Title: Executive – Brand and Product Marketing
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