Executive – Brand and Product Marketing Full Time NEW

I. MAJOR RESPONSIBILITIES AND DUTIES

MARKETING PROGRAM MANAGEMENT

• Spearhead the creation, validation, and execution of marketing communications promotions, ensuring they resonate with brand awareness growth and marketing KPIs – social followers growth, impression and media reach and business target.
• Coordinate meticulously with business units to strategize and achieve targeted marketing KPIs and business objectives.
• Manage the timely and accurate dissemination of promotional and event-related content.

BRAND AMPLIFICATION

• Champion initiatives to elevate brand awareness, ensuring a formidable presence amongst competitors, particularly in comparison with leading entities within the local integrated resort and non-gaming sectors.

BUDGET OVERSIGHT

• Exercise prudent management of allocated budgets, ensuring optimal utilization of resources to achieve marketing aims according to company policy.

CROSS-FUNCTIONAL LEADERSHIP

• Lead multidisciplinary teams to oversee the progress of ongoing marketing projects, ensuring administrative and creative outputs are delivered within set parameters of quality, time, and scope.
• Facilitate the effective distribution of project briefs originating from business units to appropriate internal teams, ensuring clarity and cohesion in project execution.
• Support the creation and implementation of content and marketing materials, maintaining a relentless focus on quality and brand alignment.

II. JOB SPECIFICATIONS

Educational Requirement:

• Graduate of marketing, advertising, communications and business related courses.

Experience Requirement:

• Proven experience in brand and product marketing, preferably within the integrated resorts or similar industries.

Skills and Attributes

Leadership Skills:

• Strong project management capabilities with a knack for leading cross-functional teams.
• Exceptional communication and collaboration skills, with a demonstrated ability to work harmoniously with both internal departments and external partners.

Technical Skills:

• Creative thinker with a strategic mindset, adept at conceptualizing and executing marketing promotions that resonate with target audiences and drive business goals.

Other Qualifications:

• Detail-oriented with a passion for excellence in every marketing initiative undertaken.