Social Media Manager (Financial Services) Full Time NEW

Role: Social Media Manager (Share Broking/Financial Services)

Experience: 2-3 years

Entity: Ashika Stock Services Ltd.

Job Location: Trinity Towers, AJC Bose Road, Kolkata – 700 020

Role Responsibilities:

• Develop and execute social media strategies aligned with brand, product, and business objectives.
• Plan and manage monthly content calendars across Instagram, LinkedIn, X, Facebook, and YouTube.
• Create and coordinate platform-specific content including reels, videos, carousels, stories, educational content, market updates, and brand campaigns.
• Identify social media trends, market opportunities, and topical moments to create timely and engaging content.
• Drive investor education and financial awareness initiatives through impactful storytelling and content formats.
• Collaborate with internal teams for content planning, execution and ensure timely delivery of all marketing initiatives.
• Monitor community interactions, respond to comments/messages, and manage online reputation.
• Track and analyze key performance metrics including reach, engagement, video views, watch time, follower growth, shares, saves, and conversions.
• Prepare weekly and monthly performance reports with actionable insights and optimization recommendations.
• Conduct competitor benchmarking and identify content opportunities within the stock broking, wealth management, and fintech ecosystem.
• Ensure all communication complies with SEBI and regulatory guidelines while maintaining brand consistency.

Eligibility Criteria:

• Graduate in Marketing, Communications, Mass Media, Journalism, or a related field.
• 2–3 years of experience in Social Media Management, Digital Marketing, Content Marketing, and Product Marketing.
• Strong understanding of Instagram, LinkedIn, X, Facebook, and YouTube, including platform trend and content strategies.
• Experience in content planning, campaign execution, and social media analytics.
• Excellent copywriting, communication, and storytelling skills.
• Comfortable appearing on camera and creating video content for reels, educational content, and brand campaigns.
• Experience in managing multiple projects, stakeholders, and deadlines in a fast-paced environment.
• Creative mindset with strong attention to detail and analytical thinking.

Preferred Skills:

• Experience in BFSI, Stock Broking, Fintech, Mutual Funds, or Wealth Management.
• Familiarity with Meta Business Suite, LinkedIn Campaign Manager, and social media management tools.
• Working knowledge of Canva, Adobe Creative Suite, or basic video editing tools.
• Understanding of stock market concepts and investor behaviour.
• Experience collaborating with influencers, content creators, or brand ambassadors