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About the Role
We are looking for a highly performance-driven and growth-focused marketer to lead our digital acquisition and paid marketing initiatives across Meta, Google, and D2C channels.
This is a hands-on role for someone who can independently manage performance marketing, build creative strategies for ads, scale campaigns profitably, optimize ROAS, and drive measurable business growth for a fast-growing D2C wellness and lifestyle brand.
The ideal candidate should understand D2C consumer psychology, ad creatives, content hooks, funnels, and data-driven campaign optimization.
Core Objectives of the Role
* Scale online sales profitably through performance marketing
* Improve ROAS while reducing CAC
* Build high-converting creative strategies for ads
* Increase customer acquisition and conversion rates
* Test creatives, hooks, offers, and audience segments regularly
* Improve retention and remarketing performance
* Build scalable growth systems for the brand
* Drive measurable revenue growth through paid channels
* Support overall D2C brand growth and profitability
Key Responsibilities
* Independently manage Meta Ads (Facebook & Instagram)
* Manage Google Ads campaigns (Search, Shopping, Display, YouTube)
* Plan, launch, optimize, and scale paid campaigns
* Develop creative strategies for performance ads
* Suggest ad hooks, angles, scripts, thumbnails, and concepts
* Coordinate with designers, editors, and content teams
* Analyze winning creatives and performance trends
* Monitor ROAS, CTR, CPC, CPM, CAC, CVR, and other key metrics
* Build audience targeting, retargeting, and scaling strategies
* Improve conversion funnels and customer journeys
* Conduct competitor and market research
* Work closely with founders on growth initiatives
* Generate actionable reports and performance insights
* Use tools like Canva, ChatGPT, Google Analytics, Shopify, and Ads Manager
Required Experience & Skills
* Minimum 3 years of hands-on performance marketing experience
* Strong expertise in Meta Ads Manager
* Working knowledge of Google Ads
* Experience with D2C/eCommerce brands preferred
* Strong understanding of ROAS, CAC, LTV, CTR, CVR, CPC, CPM
* Strong understanding of creative strategy and ad psychology
* Ability to identify winning ad angles and hooks
* Familiarity with Canva or creative editing tools
* Strong analytical and execution skills
* Ability to work independently in a startup environment
Compensation & Benefits
* Annual CTC: Up to ₹6,00,000
* Attractive ESOP opportunities
* Performance-based incentives and bonuses
* Direct exposure to scaling a fast-growing D2C brand
* High ownership role with founder-level collaboration
* Fast-paced startup learning environment
Ideal Candidate Traits
* Data-driven and performance-focused
* Strong ownership mindset
* Creative + analytical thinker
* Fast executor and problem solver
* Deep interest in consumer psychology and ad performance
* Comfortable working in startup environments