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Key Responsibilities:
Develop and execute integrated digital marketing strategies across website, social media, and digital platforms.
Lead enterprise marketing initiatives, ensuring alignment with organizational objectives and business growth.
Drive ROI-focused campaigns with a demand generation mindset and digital-first approach.
Collaborate with stakeholders and senior leadership to ensure alignment of marketing initiatives with overall business strategy.
Lead cross-functional teams and external agencies to ensure seamless execution of campaigns.
Monitor, measure, and report on campaign effectiveness and optimize for continuous improvement.
Key Skills & Expertise:
Proven expertise in integrated marketing and delivering measurable ROI.
Strong experience in stakeholder management and business interactions at senior levels.
Deep understanding of digital-first marketing approaches and emerging digital trends.
Experience managing diverse marketing channels including website, social media, and enterprise campaigns.
Qualifications:
14+ years of progressive experience in marketing with a focus on digital and integrated marketing
Strong leadership skills with the ability to inspire and manage high-performing teams.
Excellent communication, strategic thinking, and problem-solving abilities.
Industries like SaaS, BFSI, fintech, insurance, startup
MBA/PG in Marketing or related field preferred.
Mandatory Skills
Performance Marketing, Social Media Marketing, Digital Marketing, Digital Media, SEO