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Job Title: Marketing Consultant / Marketing Lead (B2B Technology)
Location: Aluva, Kochi (Onsite)
Job Type: Full-Time
Experience Level: Mid-Senior (5+ Years)
Industry: AI / Digital Transformation / IT Services
Company: PriceSenz
About the Company
PriceSenz is a growth-stage AI and digital transformation company founded in 2015. We partner with public and private sector clients, including organizations such as NIH, DFW International Airport, and Fortune 100 companies, delivering measurable business impact through AI-driven solutions.
Job Summary
PriceSenz is seeking a Marketing Consultant / Marketing Lead to own and execute end-to-end B2B marketing strategy. This role requires a balance of strategic thinking and hands-on execution across brand positioning, go-to-market strategy, demand generation, and content marketing.
The ideal candidate will work closely with leadership, sales, and delivery teams to drive pipeline growth, strengthen brand presence, and establish thought leadership in AI and digital transformation.
Key Responsibilities
Brand Positioning & Thought Leadership
- Develop and refine brand messaging and value proposition in AI and digital transformation
- Create thought leadership content: white papers, case studies, blogs, webinars
- Ensure consistency across all marketing channels
Go-to-Market Strategy
- Design and execute go-to-market (GTM) strategies for services and industry verticals
- Align marketing initiatives with sales and solution teams
- Identify new market opportunities and positioning strategies
Digital Marketing & Demand Generation
- Execute multi-channel campaigns (LinkedIn, Email Marketing, SEO, SEM)
- Generate and nurture qualified leads
- Optimize conversion funnels and campaign performance
- Manage website content and landing pages
Content Marketing & Communications
- Own and manage content calendar
- Develop blogs, presentations, videos, and marketing collateral
- Translate client success stories into compelling narratives
Events & Partnerships
- Plan webinars, workshops, and virtual events
- Collaborate with partners and industry communities
- Support conferences and speaking engagements
Market Research & Competitive Analysis
- Analyze market trends in AI and digital transformation
- Monitor competitor strategies and messaging
- Recommend improvements for differentiation
Analytics & Reporting
- Define and track KPIs (lead generation, conversion rates, campaign ROI)
- Generate performance reports and insights
- Optimize strategies using data-driven decisions
Stakeholder Collaboration
- Partner with founders, sales, delivery, and product teams
- Translate business goals into marketing strategies
- Act as the primary owner of all marketing initiatives
Required Skills & Qualifications
- 5+ years of B2B marketing experience (Technology / AI / IT Services preferred)
- Expertise in Brand Positioning, Go-to-Market Strategy, and Demand Generation
- Strong content creation and storytelling skills
- Hands-on experience with:
- LinkedIn Marketing
- SEO / SEM
- Email Marketing Campaigns
- Experience with marketing analytics and performance tracking tools
- Strong communication and stakeholder management skills
- Ability to work independently in a fast-paced environment
Preferred Qualifications
- Experience in AI, SaaS, or digital transformation services
- Exposure to marketing automation tools (HubSpot, Marketo, etc.)
- Experience supporting sales pipelines and revenue growth
If this opportunity interests you Apply Now with updated resume.
PriceSenz is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, or disability.