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- Implementing innovative & creative marketing strategies to fit with the overall brand & marketing strategy redBus India
- Drive the influencer marketing program execution
- Executing and tracking performance of marketing campaigns across digital, ATL and BTL media
- Execute and optimize media plans with the media agency (digital first thinking)
- Work closely with external agencies, influencers and content creators for effective campaign execution and to drive brand visibility and engagement across platforms
- Optimizing and analysing campaign execution spends in accordance with the expected revenue and the impact on media, brand and business metrics.
- Execution Excellence: Work closely with the agency, revenue and brand lead to closely track, manage and report campaign performance. Measure and report performance with comprehensive pre, mid and post-campaign analysis and assess ROI wrt predefined KPIs
- Ensuring quick turn-around on critical deliverables
- Excellent negotiation skills with vendors to ensure quality, timely delivery and cost-control
- Tracking all vendor invoices and payments (pending and delivered)
- Working with in house creative team to efficiently deliver artwork for collateral and campaign communication elements
- Drive the marketing planning & calendar, and activations across ATL, BTL, PR and Digital
- Collaborate effectively with many cross-functional stakeholders (Product, Supply etc) to ensure full support from relevant teams in executing strategy.
Requirement
- 0 to 3 years of prior experience of working in a media or creative agency
- End to End campaign imp
- Strong Communication Skills
- Proficient in Excel / Google Spreadsheets and PowerPoint