Demand Generation – Sr Manager Full Time

Asia Pacific Field Senior Marketing Manager

Mumbai-based (but supporting the APAC region)

Job Summary

The Field Marketing Senior Manager leads the development and execution of regional, country, and account-based marketing programs that drive demand, pipeline growth, and client engagements. This role requires a strategic, full-stack B2B marketer with strong problem-solving skills and experience across integrated marketing channels, including digital, field, and events marketing.

Job Description

The APAC Field Marketing Senior Manager is responsible for building market awareness and driving demand for FICO’s technology solutions across key industries and markets in the region. The role develops and executes regional, country, and account-based marketing programs that generate qualified pipeline and strengthen FICO’s market presence through integrated campaigns, events, and targeted, strategic content plans.

Working closely with the Sales organization, this role ensures strong alignment between marketing initiatives and sales priorities, including demand generation, lead development, and SDR enablement. Success in this role requires a strong understanding of FICO’s brand positioning, product’s value propositions, and evolving customer challenges, as well as the ability to translate these insights into effective marketing strategies that drive measurable business outcomes.

Key Accountabilities and Responsibilities

• Gain a deep understanding of FICO’s target audience, market solutions, and business models
• Develop end-to-end campaign strategies, content plans, multi-channel engagement, and event programs that are aligned with the region’s priorities, sales motions, and revenue goals
• Create holistic marketing plans to support India’s growth targets and generate the required leads or account engagements for sustained pipeline growth
• Define and build the campaign’s target audience. Perform database gap analysis and identify the required actions/tactics to close the gap (if any)
• Write compelling, insight-driven narratives/copy and campaign messaging tailored to personas, verticals, and buying stages to improve engagement and conversion
• Establish strong internal stakeholder relationships – especially with the India Sales team
• Drive cross-functional collaboration (sales, marketing, subject matter experts) to produce powerful event agendas, thought leadership pieces, or in rolling out other marketing initiatives
• Collaborate with Sales and Sales Development Representatives (SDRs) on prospecting or in progressing leads, including jointly defining the strategy and enablement materials required
• Execute the marketing plans, while effectively collaborating with the central/specialized marketing teams to deliver the activities and tactics
• Monitor campaign performance against goals. Continuously optimize mix of channels, copy, segmentation, etc. Proactively identify performance issues (if any) and propose solutions
• Identify and secure strategic vendors and partnerships – such as working with associations, industry partners, regulators, third-party speaking roles, etc
• Research and evaluate the latest marketing trends, innovations, and alternative methods that can improve outcomes or accelerate our success
• Manage and optimize the use of the allocated marketing budget

Skills & Experience Requirements

• Strong B2B marketing competencies: Hands-on experience in B2B marketing and a proven track record in using various channels to roll out campaigns. Experience in a software or technology environment is preferred
• Fast and agile learner: Capable of quickly learning and understanding FICO products, processes, internal matrix organization, client challenges—and able to apply these learnings to building marketing plans
• Proven collaborative skills: Can clearly demonstrate alignment and collaboration with the Sales organization, as well as effective working relationships with internal stakeholders to pursue marketing strategies and plans
• Communication skills: Comfortable in presenting projects and results. Can communicate or visualize complex ideas for others to understand. Proactively reaches out to colleagues / stakeholders to provide status, flag issues, or socialize marketing activities and results
• Analytical and critical thinking: Aptitude for assessing situations to identify obstacles and opportunities that can impact performance and deliverables
• Independent and solutions-oriented: Demonstrated success in dealing with ambiguity, resourceful, knows how to overcome barriers, proactively finds solutions to problems
• Attention to detail: Precise with accuracy, quality of work, documentation, and step-by-step process
• Project management: Highly organised and can juggle multiple projects in a dynamic, high-pressure environment, without losing track of timelines

Behaviours:

• Believes and thrives in a high-performance culture
• Passionate – Driven and committed to exceeding goals, with energy that inspires others
• Curious – Has a passion for continuous learning and improvement
• Accountable – Gets things done, takes ownership, and is committed to making things happen
• Team player – Think and act for the greater good and accept collective responsibility
• Courageous – Does the right thing, in the right way for the right reasons; Takes calculated risks
• Customer-centric – Understands the customers and has customers at the heart of what they do
• Focused – Ability to keep going in the face of adversity
• Adaptable and can quickly change course when required