Performance Marketing Executive Full Time

Role details

Location: Gurugram, Haryana (hybrid — 3 days office minimum)

Experience: 1–3 years

Type: Full-time

Reporting to: Founder

Working with: Creative strategist, account manager, clients

Compensation: upto ₹7 lakhs per annum

Growth path: Sr. Performance Marketer at 12–18 months based on results

Company Description

TruScale partners with D2C and digital-first consumer brands to drive faster, profitable growth through custom strategies and effective execution. Specialising in performance and retention marketing, creative ads, and conversion rate optimisation, TruScale delivers measurable outcomes by focusing on reducing customer acquisition costs and increasing lifetime value.

The company blends storytelling with data to craft high-performing campaigns and actionable insights. TruScale is dedicated to optimising marketing investments and developing long-term growth strategies for clients, acting as an extension of their team.

About the Role

• Build, launch, and manage client accounts daily across Meta and Google — campaign structure, targeting, bidding, and budget fully yours
• Monitor pacing, CPM, CTR, CPL, ROAS, and frequency every day — diagnose underperformance, fix it, document it — no hand-holding
• Verify conversion tracking before any campaign goes live — Meta Pixel, GTM, GA4 — and maintain clean UTM structure, naming conventions, and event labels across all accounts
• Own Looker Studio dashboards and weekly performance summaries that interpret the data — what changed, why, and what happens next — flag issues before clients ask
• Run structured A/B tests with a written hypothesis and documented outcome — and bring your own ideas to accounts without being told what to test
• Brief the creative team on what the data says — hook rate, 3-sec view %, CTR — and turn performance signals into clear creative direction

What we’re looking for

Must-haves

• 1–3 years of hands-on paid media experience — you have managed Meta Ads and Google Ads accounts yourself, not just observed or assisted
• Strong with data — comfortable in Google Sheets and Excel, can do pivot tables, VLOOKUPs, basic conditional formatting, and clean data organisation
• Understands conversion tracking — knows how Meta Pixel fires, what GTM is, how GA4 events work, and why proper attribution matters
• Can look at an account and know what to do next — reading metrics and forming a clear action plan is a reflex, not a process you need to be guided through
• Writes clearly — weekly reports and client notes should be insight-led, not just data dumps with no interpretation
• Detail-oriented — catches when a campaign is underspending, a tracking event is misfiring, or a creative has stopped performing, before it becomes a client issue
• Hunger to learn — the platforms change constantly and you actively keep up

Good to have

• Experience with Shopify analytics — understands product-level ROAS, checkout behaviour, returning customer rate
• D2C-specific knowledge – average order value, lifetime value, CAC, contribution margin — how the business model connects to the media strategy
• Basic understanding of how retention layers interact with paid acquisition

What you will learn here

You will be expected to build understanding from first principles — and we will help you do that.

• How to read a D2C P&L and understand how paid media fits into contribution margin — so your decisions are business decisions, not just media decisions
• How to run a proper creative testing framework — not random experiments, but structured hypotheses with clear decision criteria
• How to manage client relationships around performance — how to frame results, deliver difficult news, and build trust through transparency
• Full attribution stack — from pixel setup to multi-touch modelling — so you understand what the numbers are actually telling you
• How agency operations work at a high level — how retainers are structured, how accounts are won and retained, what makes clients stay or leave

Why TruScale

• You manage real accounts from day one — real budgets, real clients, real consequences — not internal practice accounts or support tasks
• Small team means your impact is visible immediately — there is no place to hide, and no one to take credit for your wins
• Direct access to the founder and senior team — you will see how strategic decisions get made, not just execute the bottom layer of someone else’s plan
• We invest in your growth — tools, learning resources, and real mentorship from people who do this work at a high level
• Performance-first culture — results matter more than hours. Do good work and your career here moves fast.