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About Alkem:
Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations and nutraceuticals in India and globally over 50 countries. We have consistently been ranked amongst the top five pharmaceutical companies in India. Our portfolio includes illustrious brands like Clavam, Pan, Pan-D, and Taxim-O, which feature amongst the top 50 pharmaceutical brands in India.
Role Objective:
To drive brand growth and profitability in international markets by developing and executing effective marketing strategies, ensuring strong market positioning, and delivering business objectives aligned with Alkem’s vision.
Key Responsibilities:
Brand Strategy & Marketing
- Develop and implement proactive marketing and promotional strategies to meet brand objectives and customer needs
- Create and execute operational plans based on the product life cycle to maximize brand performance
- Act as the brand champion, driving internal alignment and external engagement
Market & Business Analysis
- Monitor brand performance and external market environment using relevant tools
- Analyze data to identify gaps and take corrective actions to meet business targets
- Build strong disease and market understanding to generate actionable customer insights
Stakeholder & Agency Management
- Liaise with external agencies to develop and execute brand initiatives
- Collaborate with cross-functional teams (sales, regulatory, medical, supply chain) for seamless execution
- Support and build high-performing teams to achieve business goals
Budget & Operations
- Manage and optimize brand budgets effectively
- Ensure efficient allocation of resources to maximize ROI
- Drive adherence to processes such as NP4 and other internal frameworks
Qualification:
- MBA in Marketing (mandatory)
- Science background preferred (B. Pharma or equivalent)
Experience: 5-6 years of experience in Pharma PMT