NBBL – Senior Associate / Lead – Product Development (BBPS) Full Time

About the Company

NPCI Bharat BillPay Limited (NBBL) is a wholly owned subsidiary of the National Payments Corporation of India (NPCI), established to operate and manage the Bharat BillPay ecosystem. NBBL plays a pivotal role in India’s digital payments landscape by offering a unified, interoperable platform for bill payments across various categories such as electricity, water, gas, telecom, DTH, education, and more.

Incorporated under the regulatory framework of the Reserve Bank of India (RBI), NBBL is committed to building a secure, efficient, and inclusive bill payment infrastructure. It empowers consumers with convenient payment options and enables businesses with seamless collection mechanisms and real-time settlements.

To learn more about our company, please click on the link: About NBBL

About the Role

At NBBL we are looking for aspirants in Product development role who are passionate and energetic about building products which are innovative. As an ideal candidate, you will have a keen eye for gaps in consumer product offerings and the innovative mindset to fill them. You’re a highly skilled market analyst with a proven ability to strategize the full lifecycle of product production – from conception through release. At NBBL (Bharat Connect), you will be part of a dynamic and spirited team who are working with cross functional teams and external market players to design, build and rollout products that has impact across the nation.

Responsibilities

• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Drive the product and business-planning process across cross-functional teams of the company
• Drive the execution of all product lifecycle processes for products, including product ideation, product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
• Assess current competitor offerings, seeking opportunities for differentiation
• Analyze data to get meaningful customer and business insights
• Translate product strategy into detailed requirements and prototypes
• Work closely with engineering teams to deliver with quick time-to-market and optimal resources

Qualifications

• B.E/B.Tech with Professional degrees like MBA or equivalent

Required Skills

• Ability to use AI capabilities and AI‑driven insights to inform product decisions, optimize development processes, and drive innovative solutions
• Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management
• Outstanding program management skills (communication, planning, execution); proven ability to identify opportunities and drive them through to completion
• Drive execution of product roadmap, making smart trade-offs, coordinate dependencies, and maintain communication throughout the organization to guarantee smooth and efficient product delivery
• Having knowledge and understanding of various technologies
• Strong problem-solving skills and willingness to roll up one’s sleeves to get the job
• Skilled at working effectively with cross functional teams in a matrix organization
• Excellent written and verbal communication skills

Equal Opportunity Statement

As an Equal Opportunity Employer, NBBL fosters a workplace culture that values diversity and inclusion. It maintains zero tolerance for discrimination based on race, ethnicity, disability, gender identity, or sexual orientation, and actively supports the LGBTQ+ community.