Ad Creative Strategist / Copywriter (E-commerce, Google & Meta Ads) – Remote Full Time

We focus on safe, premium, and trust-first products for parents, and we’re looking for someone who can translate that into high-converting ad creatives.

Role Overview

We are looking for a Creative Strategist / Ad Copywriter who can lead the direction of our ad creatives (image + video), not design them.

You will work closely with our designers and PPC team to create ad concepts that drive clicks, conversions, and revenue.

What You’ll Do

• Develop ad angles and messaging based on customer psychology
• Write high-converting ad copy (Google Ads, Meta Ads)
• Create creative briefs for designers and video editors
• Define visual direction (what to show, how to show it, tone)
• Structure video ads (hook → problem → solution → proof → CTA)
• Plan and execute A/B testing for creatives
• Analyze performance (CTR, CVR, ROAS) and iterate quickly
• Collaborate with internal team (design, PPC, marketing)

What We’re Looking For

Must Have:

• Experience in direct response advertising (Google Ads, Meta Ads)
• Strong ad copywriting skills (short-form, conversion-focused)
• Ability to think in angles, hooks, and user psychology
• Understanding of PPC metrics (CTR, CPC, conversion rate, ROAS)
• Experience creating creative briefs for ads (image/video)

Nice to Have:

• E-commerce / DTC experience (especially baby, health, or premium products)
• Experience working with designers or video editors
• Familiarity with tools like Meta Ads Manager, Google Ads, or similar

What This Role Is NOT

• Not a graphic design role
• Not a video editing role
• Not a general marketing role

This is a performance-focused creative role.

Example of Your Work

You should be able to turn this into an ad concept:

“Premium baby diaper made with Manuka honey for sensitive skin”

Into:

• Hook
• Headline
• Visual direction
• Video structure

Location

• Remote (India / Philippines preferred)
• Must be available for partial overlap with US Pacific Time

Compensation

• Based on experience
• Please include your expected monthly salary (USD)

How to Apply

Please include:

• Portfolio or samples of ad creatives (VERY IMPORTANT)
• Examples of ad copy you’ve written
• Any performance results (CTR, ROAS, etc.) if available
• Your expected salary
• Your availability for interview (Pacific Time)

Important

Applications without ad-related portfolio or examples will not be considered.

Pay: ₹20,000.00 – ₹50,000.00 per month

Application Question(s):

• what college major you have?
• Portfolio link :

Experience:

• Ad Creative Strategist: 2 years (Required)
• PPC: 1 year (Preferred)
• PMAX: 1 year (Preferred)
• Meta ads: 1 year (Preferred)
• tiktok ads: 1 year (Preferred)
• Demand gen: 1 year (Preferred)
• figma: 1 year (Preferred)

Work Location: Remote