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Company Description
PackUniverse International Inc., established in 1962, is a family-run business with over three generations of expertise. With more than 25 years of specialization in the packaging industry, the company is dedicated to offering exceptional service through loyalty, quality, cost efficiency, and timely delivery. By leveraging cutting-edge pneumatic technologies, PackUniverse ensures high-quality products are delivered within agreed timelines. The company prides itself on its strong commitment to innovation and customer satisfaction in the packaging industry.
About the Role
Pack Universe is seeking a revenue-obsessed AI-native demand generation specialist with deep B2B roots in construction materials in Mid level function. This is not a brand awareness role — you will own the full funnel from prospect identification to closed RFQ. You will build, run, and optimize outbound + inbound lead generation systems that turn cold fabricators, GCs, and countertop installers into paying customers.
Salary: Starts with INR 7,50,000 – INR 9,00,000/- annum
What you will own
▸ Build and manage a full-funnel B2B lead generation engine targeting fabricators, GCs, builders, and countertop installers across the US
▸ Drive qualified RFQ submissions through cold email, LinkedIn, Google Ads, and retargeting — working in tandem
▸ Own the CRM (HubSpot / GoHighLevel): pipeline hygiene, lead scoring, and follow-up sequences
▸ Create AI-personalized outreach at scale using Clay, Apollo, Instantly, or Smartlead
▸ Run geo-targeted paid campaigns (Google Ads + Meta) focused on high-intent B2B buyers near our warehouses
▸ Deliver weekly performance reports: CPL, cost-per-RFQ, conversion rate, pipeline value
▸ Iterate fast — kill what doesn’t work, double down on what does
Requirements
Experience: at-least 5 years of Industry driven experience
If you talk in followers and likes, this role is not for you. If you talk in cost-per-lead, cost-per-RFQ, and pipeline ROI — read on.
AI and Automation Stack ( Non Negotiable)
You must actively use these tools daily — not just know they exist. Candidates who cannot demo hands-on usage will be rejected at the first screen.
Prospecting & Enrichment
Apollo, Clay, Hunter.io, Lusha, ZoomInfo (any two required)
Cold Email Automation
Instantly, Smartlead, Lemlist — A/B testing, deliverability management, reply tracking
LinkedIn Automation
PhantomBuster, Expandi, Dripify — connection requests, message sequences, profile scraping
Paid Ads
Google Ads (Performance Max, Search, Display), Meta Ads Manager (AI targeting, lookalikes), LinkedIn Campaign Manager (InMail, Sponsored Content, Lead Gen Forms)
Retargeting & Pixels
Meta Pixel, Google Tag Manager, LinkedIn Insight Tag — full funnel pixel-based retargeting setup
CRM & Automation
HubSpot or GoHighLevel — pipeline setup, lead scoring, automated follow-up workflows, deal tracking
Landing Page Building
Unbounce, Webflow, GoHighLevel, or Framer — dynamic, personalized landing pages with RFQ forms; native landing page builder experience preferred
Video Creation & Ads
Synthesia, HeyGen, Runway ML, or CapCut — AI-generated video ads, spokesperson videos, product walkthroughs for paid campaigns
AI Creative
Midjourney, Adobe Firefly, Canva AI, Hugging Face (image generation models) — ad creatives, catalog visuals, display banners
AI Copywriting
ChatGPT, Claude — personalized cold email sequences, landing page copy, ad copy, product descriptions at scale
Analytics & Attribution
Google Analytics 4, Meta Ads reporting, HubSpot dashboards — full attribution from impression to RFQ
Bonus: Experience with Zapier / Make.com for workflow automation, or AI agents (n8n, Relevance AI) is a strong plus.
B2B Industry Experience
You must have generated leads for products in at least one of these verticals:
▸ Construction materials, building supply, or stone / tile / cabinets
▸ Industrial products, manufacturing, or B2B exports
▸ Any product sold to fabricators, GCs, distributors, or trade buyers
Proof required: Be ready to walk through a real campaign — audience, approach, results.
Performance Mindset
You measure success in:
▸ Cost per lead (CPL) and cost per RFQ
▸ Lead-to-RFQ and RFQ-to-close conversion rates
▸ Return on ad spend (ROAS) and pipeline ROI
❌ Followers, likes, and impressions are not KPIs in this role.
✅ Revenue contribution is the only metric that matters.
Targetting and Strategy
▸ Geo-targeted campaigns (radius targeting around our warehouse locations)
▸ Geo-fencing ads aimed at trade shows, fabrication yards, and supply depots
▸ Multi-touch sequences: email + LinkedIn + retargeting ads in coordinated cadences
▸ Decision-maker targeting: owners, procurement leads, project managers
Interview Process
All final candidates will complete a live execution test. No exceptions.
What we’re looking for
- Build a 7-day lead generation plan for granite slabs in South Carolina targeting fabricators.
- Specific tactics, tool choices, targeting logic.
- Generic answers = rejection.
- Walk us through your current outreach + scraping + ads tool stack.
- Hands-on automation experience.
- No tools mentioned = rejection.
- Show us a B2B lead generation campaign you ran — metrics included.
- Real proof of results, no proof = rejection.
- How do you reach fabricators who ignore cold outreach?
- Multi-touch thinking: retargeting, offer hooks, channel stacking.
Who’s NOT the right fit ?
✗ Social media managers focused on followers and content calendars
✗ Graphic designers or creative directors
✗ SEO-only specialists without paid acquisition experience
✗ Anyone who has never worked in B2B or industrial/construction sectors
✗ Anyone who can’t show measurable lead generation results
How to Apply
Send the following to hr@packuniverse.com:
1. Your AI/automation tool stack (list every tool you use regularly)
2. One B2B campaign result: product, audience, channels, CPL, and outcome
3. Your 7-day plan for granite slab lead generation in South Carolina (3–5 bullets)
4. Expected monthly rate and availability
Applications without campaign proof will not be reviewed.
