AI powered Digital Marketing Specialist Full Time NEW

myPaisaa is a fast-scaling fintech platform redefining savings through digital chit funds. We are building an AI-first growth team where automation, smart content, and data drive every campaign decision.

 ROLE OVERVIEW 

We are hiring a Digital Marketing Specialist who leads with AI. You will own growth across performance marketing, social, app, influencer, and offline channels — with the expectation that you consistently use AI tools to create faster, optimize smarter, and outpace competition.

 AI PROFICIENCY REQUIRED (NOT OPTIONAL) 

You must be actively using AI tools across at least 3 of these categories:

•    Content & Copy — ChatGPT, Claude, Gemini, Jasper

•    Creatives — Midjourney, Firefly, Canva AI, Runway

•    Video & Voiceover — HeyGen, Descript, ElevenLabs

•    Research & SEO — Perplexity, SurferSEO, Semrush AI

•    Ad Optimization — Meta Advantage+, Google PMax

•    Automation — Make, Zapier, n8n workflows

 KEY RESPONSIBILITIES 

Performance & AI-Optimized Campaigns

•    Plan and run Google Ads and Meta Ads campaigns

•    Generate ad copy and creative variants using LLMs

•    Use AI bidding (PMax, Advantage+) to reduce CPL

•    Build and A/B test AI-assisted landing pages

Social Media, Video & Influencer Marketing

•    Manage Instagram, Facebook, and YouTube with AI-planned content

•    Discover and manage influencer campaigns end-to-end

•    Use AI tools (Opus Clip, Descript) to repurpose video into Reels/Shorts

•    Track ROI using AI-summarized analytics dashboards

App Growth & Offline Marketing

•    Drive app installs, KYC completions, and subscription activation

•    Use Firebase/Appsflyer data; prompt AI to diagnose drop-offs

•    Plan kiosk activations, branch branding, and field events

•    Automate routine reporting via Make/Zapier workflows

 REQUIREMENTS 

•    2+ years in digital marketing (fintech preferred)

•    Video content scripting or AI-assisted production

•    Demonstrated AI tool usage — show us actual outputs

•    Strong analytical and communication skills

•    Hands-on with Google Ads and Meta Ads

•    Influencer campaign management experience

 GOOD TO HAVE 

•    Chit funds, NBFC, or savings product background

•    CRM tools and automated lead nurturing workflows

•    Firebase, Appsflyer, or MMP experience

•    Vernacular content strategy (Telugu, Kannada)

 WHY JOIN MYPAISAA 

•    Direct ownership over subscriber growth and revenue

•    Build the marketing playbook for a ₹1,000 Cr GCV target

•    AI-first culture with tool budget and room to experiment

•    Performance-driven growth — results are recognized fast