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About Slikk
Slikk is a new-age fashion marketplace built for Gen Z and young millennials, delivering the latest styles to your doorstep in just 60 minutes. The platform brings together curated trends and innovative homegrown brands across apparel, accessories, and footwear.
Backed by leading early-stage investors, Slikk is reimagining fashion commerce by combining speed, curation, and discovery. As a 0→1 startup, every team member plays a critical role in shaping the future of how India shops for fashion and other lifestyle categories like BPC, Home, Luggage, Accessories & more.
Role Overview
We’re looking for a hands-on Performance Marketing Manager to own and scale paid acquisition across Meta and Google Ads.
Must have
- 2+ years of hands-on Meta Ads experience
- Experience running campaigns for D2C, marketplace, fashion, lifestyle, or high-SKU catalog brands
- Strong understanding of CAC, ROAS, CPI, CTR, CVR, CPM
- Experience with campaign setup, optimisation, scaling, retargeting, and creative testing
- Basic understanding of app campaigns, events, attribution, and MMPs like Appsflyer, Adjust, or Singular
Good to have
- Fashion, lifestyle, D2C, marketplace, or quick-commerce experience
- Google Search, Shopping, PMax, Display, or UAC experience
- Catalog ads and dynamic product ads experience
Ideal candidate
Someone who has actually run Meta campaigns hands-on, knows how to scale spends without breaking CAC, and can operate independently in a fast-moving startup.
What you’ll do
- Plan, launch, and optimise campaigns across Meta and Google Ads
- Own daily campaign performance, budgets, targeting, and scaling
- Run app install and conversion campaigns focused on installs, first orders, CAC, CPI, and ROAS
- Work with creative teams to brief ads and run structured creative tests
- Track performance using Meta Ads Manager, Google Ads, GA4, and MMP
- Spot trends, flag anomalies, and turn data into clear action