Assistant Marketing Manager – Real Estate Full Time NEW

Position Summary:

We are looking for an Assistant Manager – Marketing to drive our real estate marketing strategies with a strong focus on digital channels and targeted offline activities. This role requires a creative and data-driven individual to enhance brand visibility, attract potential buyers, and support sales through innovative marketing campaigns.

Minimum Requirements:

·        Bachelor’s/MBA degree in Marketing, Business Administration, Real Estate, or related fields.

·        3+ years of experience in marketing, preferably in the real estate industry.

·        Strong knowledge of digital marketing tools, SEO, SEM, Google Analytics, and social media advertising.

·        Hands-on experience with real estate platforms (e.g., MagicBricks, 99acres) is a plus.

·        Excellent communication, presentation, and analytical skills.

·        Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Skills:

·  Proficiency in Google Ads, Facebook Ads Manager, and other digital ad platforms.

·  Knowledge of real estate CRM systems and lead management tools.

·  Creative mindset with the ability to craft compelling marketing content and campaigns.

·  Basic graphic design skills (Canva, Adobe Suite) are a plus.

Key Responsibilities:

Digital Marketing (20%)

·        Develop, implement, and manage comprehensive digital marketing strategies tailored for real estate projects.

·        Optimize website content, SEO strategies, and landing pages to generate quality leads.

·        Run targeted PPC campaigns on Google Ads, Facebook, Instagram, and real estate listing platforms.

·        Leverage social media channels to create engaging content, showcase properties, and interact with potential clients.

·        Implement email marketing campaigns to nurture leads, promote new projects, and drive client engagement.

·        Analyze digital campaign performance, track ROI, and adjust strategies accordingly.

·        Use CRM tools to manage customer data, segment audiences, and personalize marketing efforts.

Offline Marketing (80%)

·        Plan and execute offline marketing initiatives such as property exhibitions, open houses, roadshows, and real estate events.

·        Coordinate with print media, outdoor advertising, and branding agencies for effective offline campaigns.

·        Develop brochures, flyers, signage, and other marketing collaterals for real estate projects.

·        Collaborate with sales teams to create on-ground promotional activities that support sales targets.