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I’m helping The Coast LLC find a top candidate to join their team full-time for the role of Brand Designer.
You’ll build global brand systems, shaping the visual identity of groundbreaking AI products launching in 2026.
Compensation:
Hidden
Location:
Remote: India
Mission of The Coast LLC:
“To transform ideas into powerful brands by delivering strategic design and creative solutions that help businesses grow and stand out.”
What makes you a strong candidate:
- You are proficient in Generative artificial intelligence (Generative AI), Figma, Adobe Creative Cloud.
- You have the potential to develop in Webflow, Framer, Blender, B2B SaaS.
- English – Fully fluent
Responsibilities and more:
Senior Brand Designer:
– Brand systems.
– Motion.
– Digital craft.
– Reporting to the CEO.
Employment Type:
– Full-time long-term contractor.
– Remote (Africa or Asia).
– Apply by May 25, 2026.
Role Overview:
– We need a designer who builds brand systems that move businesses forward and ships them at the level of the best studios in the world.
– If your portfolio shows full identity systems, real systems, not just logos, with type, color, motion, and applications that hold together at every scale, keep reading.
Who We Are: The Coast:
– We are a creative branding and digital agency based out of Dallas with a global remote team.
– Our tagline is “Bring us a drop. We’ll deliver the ocean.”
– We work with founders whose businesses have outgrown their brands, from one-person startups to scaling companies.
– We are also the team building Autonomous Nexus Technology (ANT) and Colony, a patent-pending AI agent platform and an AI-native project management tool.
– Both launch publicly in 2026.
– The Senior Brand Designer owns the visual identity for both products end-to-end.
The Role: What You’ll Own:
– You report directly to the CEO.
– You lead brand design across The Coast, ANT, Colony, and every client account we run.
– You partner with a junior brand designer (production support), a digital marketing lead, and our engineering team.
– You set the bar; we hold the line.
– Build full brand identity systems: logos, type, color, grid, motion principles, voice, and applications across 50+ touchpoints.
– Lead the visual identity for ANT and Colony, launching in 2026, with everything from logo and brand book to marketing site, investor materials, and motion.
– Design and ship brand-driven motion: product launches, social, web, ad creative.
– Lottie / After Effects / Rive comfort required.
– Lead identity work for client engagements: The Architect and Empire Builder tiers ($15K–$50K projects).
– Set the design standard internally: mentor our existing brand designer, raise the floor on craft, define our internal design ops.
– Use generative AI as a core part of your workflow: ideation, exploration, motion, asset generation.
– Speed is a competitive edge.
– Build and maintain The Coast’s own brand system: our work is our biggest sales tool.
The Bar: What “Senior” Actually Means Here:
– This is not a role for someone who has been designing for eight years.
– It’s for someone who’s been designing at a top-tier bar for any number of years.
– We care about the work, not the timeline.
You Are:
– A brand systems thinker first, a designer second.
– Fluent in motion: Lottie, After Effects, Rive.
– Comfortable defending your decisions in plain language.
– Obsessive about typography, grids, and detail at every scale.
– Fluent in generative AI: it’s a core tool in your workflow.
– Self-managed, fast, accountable to outcomes.
You Are Not:
– A graphic designer who makes posts in Canva.
– A static-only designer who outsources motion.
– A pixel-pusher waiting for direction.
– Loose about craft if the deadline is tight.
– Resistant to AI in your workflow.
– Reliant on close supervision and detailed briefs.
Must-Haves: Non-Negotiables:
– A portfolio with at least 3 full identity systems: logo, type, color, applications, real depth.
– Not just logo lockups.
– Strong motion work: we want to see how you bring a brand to life in motion, not just static frames.
– Generative AI fluency: you actively use AI in your design workflow and can show us where you’ve shipped with it.
– Figma fluency: components, variants, design tokens, auto-layout, prototyping.
– Adobe Creative Suite fluency: Illustrator, Photoshop, InDesign, After Effects.
– Written and spoken English at a professional level: you’ll be in calls with US-based clients and on Slack daily.
– Reliable internet and a remote workspace that supports daily 8:00 AM WAT standups.
– Ability to commit to a full eight (8) hour workday, Monday through Friday.
Nice-to-Haves: Bonus Points:
– Webflow or Framer experience: you can take your own designs to live web.
– Spline or Blender comfort: 3D as a brand expression tool.
– Experience designing for AI products or B2B SaaS.
– A side project, personal practice, or studio that demonstrates obsession with craft.
– Writing chops: you can articulate why a design works, not just that it does.
Compensation & Terms:
– Engagement Type: Full-time long-term independent contractor.
– Compensation: Competitive market rate based on portfolio and experience; we pay what the work is worth.
– Location: Remote, must overlap with 8:00 AM WAT standup (Africa, Asia, or compatible time zones).
– Reporting Line: Direct to the Founder & CEO.
– Start Date: ASAP; the ANT and Colony launches don’t wait.
Your potential leader(s):
- David Coast –
