Brand Manager [Based in UAE] Full Time

About iD Fresh Food

iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia.

At iD, we’re not just about food, we’re about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, “Pure Food. Proud Lives,” we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued.

Funded by APAX Partners, Premji Invest- Azim Premji’s Investment arm and NewQuest, iD Fresh manufactures 1,00,000+ kg of idly/dosa batter every day and delivers it to over 50,000+ retail outlets. iD’s extensive natural and healthy product range includes Idly and Dosa Batter, Rice Rava Idly Batter, Malabar Parota, Wheat Lachha Paratha, Homestyle Paratha, Wheat Chapati, Spices, variants of chutneys, Soft & Creamy Paneer, Creamy Thick Curd, ‘Squeeze and Fry’ Vada Batter, and customized blends of Instant Filter Coffee Liquid and Coffee Powder. ‘Squeeze and Fry’ Vada Batter, South Indian Filter Coffee decoction, Ragi Idly/Dosa batter, Natural Paneer and Malabar Parota among others. The company has also launched an organic product line and will soon be converting its entire operations to organic.

Global Company size-2500+

Website- https://www.idfreshfood.com/

Founder- PC Musthafa [IIM Bangalore, NIT Alumnus, is hailed as the ‘Breakfast King’ of India for offering a wide array of fresh, home-made & ready to cook food items]

International Headquarters- Ajman, UAE

Job Overview:

Driven role focused on bringing strategy to life quickly and effectively across multiple markets. Beyond executing campaigns and activations, this role will play a critical part in establishing and strengthening marketing processes in an organization where structures are still evolving. The ideal candidate combines hands-onexecution ability with a builder’s mindset, ensuringspeed today while helping shape smoother, more scalable ways of working for tomorrow.

Role Name: Brand Manager

Reporting to: Marketing Head – IB

Location: Ajman, UAE (iD IB Corporate Office)

Key Responsibilities

Brand Execution & Activation

• Lead the planning and executionof events, sponsorships, and consumer activations across international markets.
• Drive impactful digital marketing campaigns and eCommerce initiatives, ensuring strongKPIs (traffic, conversion, engagement, sales).
• Adapt and localizeglobal/regional brand strategies for market-specific execution.

Category Penetration & Brand Trials

• Develop and executeprograms that increase household penetration and frequency of purchase.
• Drive trial-generation campaigns(sampling, digital-first offers,event activations, eCommerce trials) to expand consumer base.
• Leverage insights to identify barriersto penetration and design tacticalsolutions.

Geographic Expansion

• Support the launch and establishment of brands in new markets, ensuring cultural relevanceand consumer connection.
• Build brand awareness and affinity in underdeveloped or new geographies through tailored activations and digital-first initiatives.
• Partner with commercial teams to ensure strong distribution and visibility in new markets.

Commercialization of Products

• Support the launch and roll-out of new productsdeveloped by NPD/R&D teams.
• Drive market readinessincluding packaging, launch toolkits, and activation materials.
• Ensure effective in-market commercialization in partnership with cross-functional teams.

Process Building &Agility

• Identify gaps in current executionprocesses and proposepractical improvements.
• Create repeatable playbooks, templates, and ways of workingto accelerate execution.
• Balance agilitywith building sustainable systems that enable scale across countries.

Cross-Functional Collaboration

• Partner with supply chain, finance, operations, and regional salesto ensure seamlessexecution.
• Act as the coordinator acrossteams to unblockbottlenecks and keep projects on track.

Performance Tracking & Insights

• Monitor campaign, penetration, and trial-generation performance against agreed KPIs.
• Track digital and eCommerce metrics to optimize ongoingprograms.
• Share learnings with leadership to refine future activations and build strongerprocesses.

Agency & Partner Management

• Manage creative, digital, media, and event agenciesto ensure high-quality, on-time delivery.
• Oversee budgets for activations and campaigns, ensuringefficiency and ROI.

Qualifications:

• MBA degree in Marketing, Business,or related field
• 4-7 years of experience in brand management, ideally in FMCG/foodcategories.
• Strong background in digital marketing, eCommerce execution, consumer activations/events.
• Proven ability to drive brand trials,build penetration, and expand into new geographies.
• Experience buildingor formalizing marketing processesand best practices.
• Strong project management, problem-solving, and multitasking skills.
• Excellent collaboration and communication skillsacross diverse teams.
• Strong culturalawareness and understanding of Middle Easternconsumer behavior.
• Commercial acumen with the abilityto balance creativity, speed, and budget discipline.

Interested?

If this role sounds like you, then apply with us! You have plenty of room for growth at iD.