City Marketing Manager Full Time NEW

About the Company

Founded in 2015, Rapido is India’s leading multi-modal mobility platform. What began with bike taxis has rapidly evolved to include auto-rickshaws, cab-hailing, and peer-to-peer deliveries. Today, Rapido commands a dominant 70% market share in bike taxis, 40% in auto rides, and holds the second-largest position in the cab segment with a 22% share—establishing us as the overall market leader in ride-hailing. With over 4 million rides completed daily and more than 2 billion rides served to date, Rapido operates in 200+ cities and is aggressively expanding toward a presence in 500 cities. In 2024, we proudly achieved unicorn status with a valuation of $1.1 billion. Driven by technology and innovation, we’re expanding into new categories while remaining committed to improving last-mile connectivity and empowering livelihoods at scale. We are not an option; we are a choice!

Responsibilities:

• Conduct market research to understand user triggers and barriers for key use-cases and categories.
• Scope, conceptualize, and execute city-specific marketing initiatives to drive First Time Users (FTUs) and Monthly Transacting Users (MTUs).
• Identify city-level trends and opportunities for innovative brand activations and promotions.
• Establish and manage strategic partnerships with local stakeholders such as metro authorities, transit hubs, tech parks, NGOs, and traffic police.
• Drive visibility and brand awareness through PR-led initiatives in collaboration with local government bodies and organizations.
• Manage vendor relationships end-to-end—from onboarding to execution and performance tracking.
• Track, measure, and optimize marketing initiatives to ensure high ROI and alignment with city growth targets.

Key Performance Indicators (KPIs):

• FTU and MTU growth driven by marketing activities
• Number and impact of new marketing initiatives launched
• Partnerships leveraged and scaled for business use-cases
• Brand visibility and awareness uplift in target zones

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field from a Tier 1/Tier 2 institute.
• MBA or equivalent postgraduate degree with specialization in Marketing, Strategy, or Brand Management is preferred.

Required Skills:

• Strong understanding of marketing fundamentals, consumer behavior, and local market dynamics
• Marketing strategy, campaign execution, and brand activation planning
• Market research, user insight generation, and VoC analysis
• Analytical skills to evaluate marketing impact, ROI, and performance tracking
• Problem-solving mindset with bias for action and execution excellence
• Creativity and innovation in marketing execution
• Stakeholder, partner, and vendor management—including NGOs, government bodies, and PR liaisons
• Account management and collaboration with external partners
• Project management and cross-functional collaboration
• Strong communication, negotiation, and interpersonal skills

Preferred Skills:

• 3 – 5 years of experience in marketing roles in high-growth startups or consumer-facing businesses (mobility, e-commerce, FMCG, tech platforms, etc.).
• Proven track record of designing and executing impactful marketing campaigns with measurable outcomes.
• Prior experience in managing vendors, local partnerships, and executing city-level marketing initiatives is a plus.