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Co-Founder – Marketing & Operations
Align Health & Longevity | Bengaluru (Hybrid)
Role Overview
As a Co-Founder at Align Health & Longevity, you will be the operational and growth backbone of the company. This is not just a role—it’s a builder’s position where you will scale the engine that drives our premium wellness and longevity brand. Align is currently functioning in association with Apollo Clinics as well as stand alone unit.
You will lead the scale of our D2C presence, build systems for growth, and help take Align from an emerging wellness brand to a category leader. This role combines strategic thinking, execution excellence, and capital partnership (₹1Cr investment).
Key Responsibilities
1. Strategic Expantiin
D2C : Expand & build the go-to-market (GTM) strategy, including channel mix (website, marketplaces, partnerships) and pricing strategy for wellness services/products.
Operational Setup: optimize operations, vendor partnerships, service delivery workflows.
2. Growth & Performance Marketing
Brand Building: Shape Align’s premium, science-backed brand identity across digital platforms.
Customer Acquisition: Manage and scale paid marketing across Meta and Google with a strong focus on ROAS.
Retention & Experience: Implement CRM systems, memberships, and loyalty programs to maximize retention and Customer Lifetime Value (CLV).
3. Fundraising & Investor Relations
Capital Raising: Lead preparation of pitch decks, financial projections, and due diligence for seed/Series A rounds.
Network: Leverage personal and professional networks to connect with VCs, angel investors, and strategic partners.
4. Operations & Team Leadership
Hiring: Build the core founding team across marketing, operations, and tech.
Efficiency: Create scalable systems and processes to ensure lean, high-performance operations.
Investment & Equity Terms
Initial Capital: Minimum investment of ₹1,00,00,000 required to support growth, marketing, and expansion.
Sweat Equity Period: Equity-based role for the first 6 months, with salary initiation post fundraising or revenue milestone.
Vesting: Standard 48-month vesting with a 1-year cliff to ensure long-term alignment.
