Consumer Insights Full Time

📢 We’re hiring a Consumer Insights Associate at STAGE — and this one is for someone who genuinely loves getting close to people, not just data.

About STAGE

STAGE is India’s only platform built exclusively for regional entertainment. We create stories that are regional at heart and mass in appeal — high-quality, culturally resonant content that captures universal emotions through a regional lens, connecting with audiences across the country.

The Opportunity

We are looking for a Consumer Insights Associate to join our team. In this role, you will understand and anticipate the needs, preferences, and behaviours of consumers across India’s diverse regional markets. Your work will blend on-ground research with analytical rigour, uncovering what drives consumer behaviour and content preferences.

Key Responsibilities

Research Design and Planning

• Develop comprehensive research plans with clear objectives, methodologies, timelines, and deliverables.
• Define research questions and select appropriate qualitative and quantitative approaches based on business needs.

Field Research Implementation

• Lead end-to-end implementation of field research projects including respondent mobilisation, recruitment, logistics coordination, and on-ground data collection across STAGE markets.

Qualitative Research

• Conduct in-depth interviews (IDIs), focus group discussions, ethnographic studies, and digital ethnography.
• Spend time with consumers in their environments to understand viewing behaviours, cultural contexts, and entertainment preferences.

Transcription and Qualitative Coding

• Manage transcription of interviews and apply systematic qualitative coding frameworks to analyse textual data.
• Use thematic analysis and other qualitative analysis techniques to extract meaningful patterns.

Research Analysis

• Conduct rigorous analysis of qualitative and quantitative data.
• Apply intersectional analysis frameworks to understand how factors such as region, language, gender, age, and socio-economic background shape consumer behaviour.

Market Intelligence

• Monitor competitive landscape, industry trends, and emerging entertainment preferences.
• Synthesise secondary research with primary findings to provide holistic market perspectives.

Consumer-First Insights

• Translate research findings into actionable, consumer-first recommendations for cross-functional teams including Content, Product, Marketing, and Growth.

Stakeholder Communication

• Present research findings to leadership and cross-functional stakeholders through clear narratives and compelling storytelling.

Vendor and Panel Management

• Manage relationships with research vendors and agencies.
• Build and maintain respondent databases and research panels for ongoing studies.

Required Qualifications:

• 3–5 years of experience in consumer insights, market research, or user research with demonstrated expertise in field research.
• Strong foundation in qualitative research methodologies including IDIs, focus groups, ethnography, and digital ethnography.
• Knowledge of quantitative research methodologies including survey design, sampling techniques, and data analysis.
• Proficiency in qualitative coding and thematic analysis; experience with qualitative analysis software is a plus.
• Experience with survey/research platforms such as Qualtrics, SurveyMonkey, Typeform, or similar tools.
• Familiarity with AI tools for research — transcription, analysis, synthesis, and content generation.
• Strong understanding of intersectional analysis and the ability to examine how multiple identity factors influence consumer behaviour.
• Experience in respondent mobilisation and recruitment across diverse demographics and geographies.
• Strong storytelling and presentation skills — ability to translate complex research findings into clear, actionable narratives.
• Bachelor’s or Master’s degree in Sociology, Anthropology, Psychology, Media Studies, Communications, or related field.
• Willingness to travel frequently to STAGE markets for in-person field research.

Preferred Qualifications:

• Prior experience in field research within media, entertainment, OTT, or consumer technology sectors.
• Extensive experience in qualitative research — IDIs, observational research, transcription, and analysis.
• Experience with ethnographic and digital ethnographic research methods.
• Familiarity with regional Indian markets and consumer behaviour across diverse linguistic and cultural contexts.
• Proficiency in Hindi and familiarity with regional languages is a strong advantage.
• Experience managing research vendors, agencies, and fieldwork teams.