Country Lead, India Full Time NEW

Hello. We’re Blood.

Our purpose is to revolutionize periods.

Who are we?

Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).

We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, and Singapore, selling online and across more than 9,000 retail stores – making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

The Role Overview

We are looking for a dynamic Country Lead, India to lead the end-to-end entry of Blood into India. The role will work closely with the founders and senior leadership across the full spectrum of country operations from incorporation to pricing, go-to-market, sales, production, operations, and marketing.

This is a high impact and high ownership role for someone who thrives under ambiguity, and can deliver both clear strategy and lightning-fast execution.

Core Responsibilities:

• Build the India business unit from zero to one, hiring and managing digital channels, marketing activities and operations teams
• Partner with quick-commerce platforms and marketplaces to agree on listing terms, maintain stock levels and plan marketing co-activations
• Grow Blood’s revenue and distribution on quick-commerce platform via optimization of promotions, discounts and visibility
• Direct brand efforts across digital, influencer, performance marketing and PR
• Ensure fill rate on sales channels via the appointment and management of logistics partners

Ideal candidate:

• 7-10 years of experience in managing digital channels and/or brand management within D2C or FMCG brands (Quick Commerce experience preferred)
• Proven experience growing brands digitally in a high-growth environment through on-platform growth tools, performance marketing and influencer
• Entrepreneurial, growth-hacking mindset, supported by a strong bias to action and data-driven decision-making
• Comfortable with P&L management and external stakeholder management

A bit more about us

• Make a difference – As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
• Great team – We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
• Strong backing – We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
• Working flexibility – We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
• We’re committed to your growth as well, offering unique learning opportunities and progression as we scale

Why Join Us?

Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.

If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.