Digital Marketing – Performance & Growth Marketing Full Time NEW

Job Title

Digital Marketing – Performance & Growth Marketing (Bengaluru)

Experience Required

2+ Years

Industry

Retail / F&B / QSR / Hospitality

Company Description

Kongsi Tea Bar is looking for a Projects Manager to lead end-to-end execution of new store setups, manage ongoing outlet maintenance, and oversee equipment planning and coordination across multiple locations.

This role is highly execution-driven and site-focused. The ideal candidate should have strong experience in retail or F&B project execution, vendor coordination, store fit-outs, and maintenance operations. Experience in the F&B industry is preferred, but strong retail project execution experience is mandatory.

Key Requirements:

We are looking for a hands-on, digitally sharp Performance & Growth Marketing Manager to own our paid media, SEO and influencer operations. This is a real ownership role — you will work directly with the Marketing Head and your work will have direct, visible impact on brand growth, franchise lead generation and consumer acquisition.

If you live inside Meta Ads Manager, think in funnels, have genuine SEO experience beyond just keywords, and can coordinate influencer campaigns professionally — this role was built for you.

Paid Media – Meta & GoogleWHAT YOU WILL OWN

•      Plan, execute and optimise Meta ad campaigns across brand awareness, consumer acquisition and franchise lead generation

•      Manage Google Search and Performance Max campaigns — keyword strategy, negative keywords, bid optimisation and ongoing monitoring

•      Audience building, A/B testing and campaign scaling based on performance data

•      Maintain efficient CPCs, CTRs and CPLs aligned to monthly targets

SEO – On-Page & Off-Page

•      Own the SEO roadmap for the Kongsi website — on-page optimisation, meta structure and content strategy for organic ranking

•      Build and maintain a quality backlink profile through off-page SEO and relevant directories

•      Monitor Google Search Console, track keyword rankings and proactively flag opportunities and drops

•      Keep the brand visible in local search, AI Overviews, People Also Ask and Google Maps across all outlet locations

Influencer Marketing

•      Shortlist, outreach and coordinate with influencers aligned to campaign briefs

•      Handle commercial negotiations, deliverable tracking and performance reporting

•      Work in coordination with the Social Media Manager for campaign alignment and content scheduling

Reporting & Analytics

•      Own the monthly marketing performance report covering paid media spends, reach, impressions, clicks, CPL and SEO metrics

•      Provide actionable insights — not just numbers but the story behind them •     Track and report GMB performance across all outlet locations

What We’re Looking For

Non-Negotiables

•      2 to 3 years of hands-on experience in performance marketing — Meta Ads and Google Ads is nonnegotiable

•      Proven SEO experience — both on-page and off-page, not just theoretical knowledge

•      Experience running lead generation or franchise acquisition campaigns on Meta

•      Familiarity with Google Search Console, Semrush or Ahrefs, Meta Business Suite and Google Ads Manager

•      Strong analytical thinking — able to read data and make optimisation decisions independently

•      Comfortable in a fast-paced startup environment where roles require flexibility beyond a defined lane

Good to Have

•      Prior experience in F&B, QSR or beverage brands

•      Knowledge of local SEO — GMB optimisation, location pages, local citations

•      Experience with CRM tools, loyalty platforms or WhatsApp marketing

•      AI tools literacy — someone who uses AI to work faster and smarter •    Google Ads or Meta Blueprint certification

Why Join Kongsi 

Real Ownership

You won’t be executing someone else’s strategy. You’ll work directly with the Marketing Head and own your function end to end.

Visible Impact

A brand growing from 10 to 100 outlets means your campaigns will drive real, measurable business outcomes.

Growth Trajectory

Kongsi is heading to 100 outlets by 2027. The marketing team will scale with the brand. Join now and grow with it.

Culture & Energy

A young, creative team rooted in the spirit of Sanook — Thai joy. We take the work seriously.

Not ourselves.

How to Apply:

Send your CV and a brief note on the most impactful campaign you have run — what you did, what results it drove, and what you learned from it.

Email: pooja@kongsiteabar.in

Subject Line:

Application — Performance & Growth Marketing Manager