Digital Marketing Specialist – Paid Ads & SEO Full Time NEW

Job Position: Digital Marketing Specialist – Paid Ads & SEO

Organization: Portalwiz Technologies

Location: Pune, Pimple Saudagar

Work Mode: Offline (On-site)

Experience Required: 2 to 8 Years

Job Summary

We are looking for a result-oriented Digital Marketing Specialist with strong expertise in Paid Advertising and SEO. The ideal candidate will be responsible for planning, executing, and optimizing end-to-end digital marketing campaigns to drive traffic, generate leads, and improve online visibility across search engines and paid platforms.

Key Responsibilities

Paid Advertising (Google Ads / Social Media Ads)

• Plan, execute, and manage paid campaigns on Google Ads, LinkedIn Ads, Facebook/Instagram Ads, etc.
• Perform keyword research, audience targeting, and campaign structuring.
• Monitor campaign performance and optimize for ROI, CPC, CPA, and conversions.
• Create A/B testing strategies for ad copies, creatives, and landing pages.
• Manage ad budgets effectively to maximize performance.

Search Engine Optimization (SEO)

• Conduct on-page and off-page SEO activities.
• Perform keyword research and competitor analysis.
• Optimize website content, meta tags, headers, and structure.
• Build high-quality backlinks and manage link-building strategies.
• Improve organic search rankings and website traffic.

Analytics & Reporting

• Track and analyze campaign performance using Google Analytics, Google Search Console, and other tools.
• Prepare weekly/monthly performance reports with insights and recommendations.
• Identify growth opportunities based on data-driven analysis.

Collaboration & Strategy

• Work closely with content, design, and development teams.
• Suggest improvements for landing pages and conversion optimization.
• Stay updated with latest trends in digital marketing, SEO, and paid media.

Required Skills & Qualifications

• Strong experience in Google Ads, Meta Ads, and SEO tools
• Knowledge of keyword research tools (SEMrush, Ahrefs, Ubersuggest, etc.)
• Understanding of Google Analytics and Search Console
• Strong analytical and problem-solving skills
• Ability to manage multiple campaigns simultaneously
• Good communication and reporting skills

Preferred Skills

• Experience in lead generation campaigns
• Familiarity with conversion rate optimization (CRO)
• Experience in B2B/B2C digital marketing

What We Offer

• Opportunity to work on diverse digital marketing projects
• Growth-oriented environment
• Hands-on exposure to performance marketing and SEO strategy