Digital marketing ( Varanasi ) Full Time

digital marketer drives online brand awareness, engagement, and traffic by managing campaigns across search, social media, email, and websites. They analyze campaign data to optimize performance (ROI), manage social media presence, create digital content, and align with sales teams to convert leads into customers. Key skills include proficiency in Google Analytics, SEO/SEM, email marketing, and content management systems.
WorkableWorkable +6Key ResponsibilitiesCampaign Management: Planning, executing, and monitoring SEO/SEM, marketing databases, email, and social media campaigns.Website Optimization: Updating web content and improving user experience and landing pages to boost conversions (CRO).Social Media Management: Building and maintaining brand presence on platforms like Facebook, Twitter, and LinkedIn.Data Analytics & Reporting: Tracking key performance indicators (KPIs) such as conversion rates, click-through rates (CTR), and ROI to provide actionable insights.Content & Creativity: Developing creative content and, in some cases, managing graphics/marketing materials.Market Research: Identifying new trends, opportunities, and target audiences. WorkableWorkable +9Required Skills and QualificationsEducation: Bachelor’s degree in Marketing, Communications, or a related field.Technical Skills: Proficiency in Google Analytics, Google Ads (SEM), social media management tools, and Content Management Systems (CMS).Tools: Knowledge of tools like HubSpot, Mailchimp, or similar, as well as basic HTML/CSS knowledge.Analytical Skills: Ability to analyze data and turn it into actionable strategies.Creativity: Experience in identifying target audiences and devising engaging campaigns.