Digital Product Owner Full Time NEW

The Digital Product Owner is responsible for defining and delivering marketing automation, campaign orchestration, and analytics capabilities across the bank’s digital channels. The role combines techno-functional product ownership, stakeholder management, and hands-on project and agile delivery in Adobe Analytics and Adobe Campaign Classic, including associated tagging and data-collection solutions.

Responsibilities:

• Own the product vision, roadmap, and backlog for marketing automation, campaign orchestration, and analytics/tagging capabilities supporting banking products and digital channels.
• Translate business objectives into a product vision and comprehensive action plan.
• Bridge the gap between key business objectives and technical capabilities to provide fully integrated solutions.
• Lead end-to-end delivery of initiatives involving Adobe Campaign Classic and Adobe Analytics tagging and measurement.
• Enable and configure Adobe Analytics to support market requirements for tagging, tracking, and reporting.
• Design campaign solutions in ACC, including targeting logic, audience segments, workflows, and contact strategies.
• Collaborate with developers, data engineers, analytics teams, and MarTech specialists to design data flows.
• Ensure consent, preference management, and regulatory/compliance requirements are correctly implemented.
• Independently manage delivery lifecycle for features/initiatives: scoping, planning, sprint execution, issue/risk management, dependency management, and release readiness.
• Run agile ceremonies, coordinate UAT and production validation for new campaigns, and manage defect triage and resolution.
• Drive continuous improvement of campaign performance through experimentation, measurement, and insight-driven backlog refinement.

Requirements:

• 6-10 years of experience in digital product ownership, marketing automation, or technical business analysis, ideally within banking or financial services.
• Bachelor’s or Master’s degree holder.

Required Skills:

• Extensive experience working with mobile, web, and email channels.
• Strong hands-on experience with Adobe Campaign Classic and Adobe Analytics.
• Solid project management skills: scope definition, planning, RAID management, vendor and dependency management.
• Deep familiarity with agile delivery (Scrum/Kanban): backlog management, prioritization, incremental delivery.
• Excellent communication skills, both written and verbal.
• Strong stakeholder management skills.
• Analytical mindset with the ability to read campaign and digital performance metrics.

Preferred Skills:

• Certified Product Owner with strong understanding of agile delivery principles.
• Adobe Analytics Business Practitioner Professional or similar Adobe certification.
• Adobe Campaign Business Practitioner Certificate, Level: Expert.

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