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Location: Mumbai
Team: Performance Marketing, D2C, E-commerce, CRM/Retention, Key Account Management (KAMs)
Reports to: CEO & CMO
Role Purpose
We are seeking a high-ownership Digital Revenue Lead / Senior Manager to drive end-to-end digital revenue across our D2C platform, e-commerce marketplaces, and performance marketing channels. This role is critical to scaling our skincare brand and building a predictable, high-performing growth engine.
You will work closely with the CMO to create a powerful brand × growth loop—while taking full ownership of daily revenue-driving execution. The ideal candidate brings strong analytical rigor, forecasting excellence, structured thinking, and leadership maturity.
Key Responsibilities
1. D2C Revenue Ownership
* Own the complete D2C revenue P&L and monthly sales targets.
* Manage the full funnel: traffic → conversion → retention.
* Improve CRO, AOV, repeat rate, subscription adoption and overall funnel efficiency.
* Build monthly D2C revenue plans aligned with marketing and category teams.
* Collaborate closely with brand/content teams for high-converting campaign execution.
2. Performance Marketing Leadership
* Lead paid acquisition across Meta, Google, Affiliates, Programmatic, Influencer amplification.
* Scale efficiently with strong CAC, ROAS, MER discipline.
* Build a multi-channel acquisition engine tailored for skincare consumer journeys.
* Guide, mentor, and upskill the internal performance team.
* Plan & run growth experiments (creative tests, landing pages, audience strategies).
3. Marketplace (E-commerce) Ownership
Platforms: Amazon, Nykaa, Myntra, Flipkart, Tira, Blinkit
* Full visibility and ownership of marketplace GMV, contribution margin, visibility and spend efficiency.
* Lead marketplace category planning: pricing, promotions, visibility, event strategy.
* Maintain flawless marketplace hygiene (catalogue health, ratings, reviews, search ranking).
* Manage and guide KAMs to unlock monthly growth opportunities.
* Build structured plans for new product launches on marketplaces.
4. Growth Strategy & Forecasting
* Build monthly and quarterly revenue forecasts.
* Define optimal channel mix strategy across D2C and E-commerce.
* Own data → insights → action discipline across performance, content, CRM & marketplaces.
* Create and execute growth experiments across funnels, creatives, and product positioning.
5. Partnership with CMO
* Translate brand campaigns and storytelling into measurable revenue outcomes.
* Build a strong content × performance feedback loop.
* Ensure tight cross-functional collaboration between brand, CRM, content, design and operations.
* Reduce daily operational load on the CMO by driving structured and predictable execution.
6. Team, Process & System Building
* Build and mentor a multi-disciplinary team (D2C managers, performance marketers, KAMs).
* Set up clear SOPs, dashboards, weekly reviews and forecasting routines.
* Establish systems for predictable monthly digital revenue.
* Reduce dependency on junior resources through improved planning, data, and processes.
* Bring stability, clarity and accountability to all growth functions.
KPIs (Success Metrics)
* MoM D2C + E-commerce revenue growth
* CAC, ROAS, MER
* Website conversion rate, repeat purchase rate, AOV
* Marketplace GMV, margins and visibility share
* Forecasting accuracy
* Spend efficiency & CAC discipline
* Funnel health and retention metrics
* Team output, processes, and operational excellence
What We’re Looking For
Experience
* 5–8+ years in Growth, Performance Marketing, D2C or E-commerce revenue roles.
* Managed at least ₹5–15 Cr monthly digital revenue (D2C + marketplaces).
* Experience in high-growth consumer brands, preferably beauty/skincare, personal care or wellness.
* Strong cross-functional ownership mindset with ability to lead end-to-end execution.
Skillset & Mindset
* Highly analytical, structured, data-first problem solver.
* Excellent communication and stakeholder management.
* Strong understanding of forecasting, P&L and revenue modelling.
* Calm, collaborative, low-ego, and effective at building alignment.
* Comfortable building systems, dashboards, and teams from scratch.
* Ability to partner well with creative and brand teams without friction.