Digital Sales Junior Executive Full Time

Company Description Shrusti Equipment is a trusted manufacturer and industrial solutions provider specializing in material handling, lifting, storage, and industrial access equipment. With over four decades of experience, the company serves factories, warehouses, logistics facilities, manufacturing units, and infrastructure projects with engineered solutions focused on safety and operational efficiency. Its product portfolio includes a wide range of lifting equipment, material handling systems, storage solutions, and custom-engineered systems tailored to specific site conditions. Shrusti works closely with clients to understand load capacities, space utilization, and workflow requirements, delivering durable and efficient solutions for modern industrial environments. The company is committed to improving workflow, reducing manual handling, and enhancing long-term workplace safety and performance.

Role Summary

We are looking for a self-driven Inside Sales & Digital Listings Executive based in Chennai to manage our B2B marketplace presence, company website listings, lead generation, client outreach, and end-to-end sales coordination; all primarily from home with a weekly check-in at our office.

Role Description This is a full-time, on-site Digital Sales Junior Executive role based in Chennai, India. The Digital Sales Junior Executive will support online lead generation and sales activities across digital channels, including managing product inquiries received via the website, email, and social media platforms. The role involves responding to customer queries, preparing initial quotations or proposals under guidance, updating and maintaining customer and prospect data in the CRM, and coordinating with the senior sales and technical teams to align solutions with client requirements. The person in this role will assist with uploading and updating product content on digital marketplaces and company platforms, tracking campaign responses, and providing basic sales reports. Daily responsibilities also include follow-ups with potential clients, scheduling calls or meetings for senior team members, and ensuring a professional and timely digital customer experience.

Key Responsibilities

Marketplace & Website Listings Management

• Manage and optimize IndiaMart business profile, product catalogues, and lead inbox
• Create, update, and maintain product listings on the company website with accurate descriptions, pricing, and images
• List and manage profiles on other B2B portals — TradeIndia, Justdial, ExportersIndia
• Monitor listing performance, catalogue completeness, and keyword visibility
• Ensure all listings reflect current stock, specifications, and pricing at all times

B2B Digital Marketing

• Plan and execute B2B digital marketing activities — email campaigns, WhatsApp broadcasts, LinkedIn outreach
• Coordinate with the team for product brochures, one-pagers, and promotional content
• Support or run Google Ads and IndiaMart paid campaigns to drive inbound enquiries
• Track campaign performance and suggest improvements based on lead quality
• Build and maintain a prospect database for ongoing outreach

Lead Management & Client Outreach

• Respond to all inbound leads (IndiaMart, website, email, phone) promptly and professionally
• Qualify leads and prioritize follow-ups based on conversion potential
• Proactively reach out to cold and warm prospects via call, email, and WhatsApp
• Maintain a consistent follow-up cadence across all pipeline stages

Sales Operations

• Prepare accurate quotations, proforma invoices, and product proposals
• Manage and update the sales pipeline with lead status, follow-up dates, and deal values
• Coordinate remotely with internal teams for order, dispatch, and pricing details
• Submit daily activity updates and weekly pipeline reports to management
• Assist in onboarding new clients and maintaining existing account relationships

Qualifications

• Minimum: Bachelor’s degree — B.Com, BBA, B.Sc, BA or any graduate stream
• Preferred: PG Diploma in Marketing, Sales, or Digital Marketing (not mandatory)
• Certification (added advantage): Google Digital Marketing, HubSpot Inbound Sales, or similar

Experience

Required: 1–3 years in any combination of:

• Inside sales / telecalling / B2B sales coordination
• Digital marketing / marketplace management
• Product listing / catalogue management on B2B portals

Preferred Industry Background:

• Industrial equipment, material handling, warehouse products, manufacturing supplies, construction materials, or any B2B product company

Freshers considered if they demonstrate strong communication, digital comfort, and self-discipline to work independently from home

Key Skills

• Prior IndiaMart lead management experience
• MS Excel / Google Sheets
• Basic CRM (Zoho, Freshsales, or equivalent)
• Professional email drafting
• WordPress or basic CMS editing
• B2B portal familiarity (IndiaMart / TradeIndia)
• WhatsApp Business / broadcast management
• Quotation preparation
• Basic Canva or content formatting
• Self-disciplined remote working ability
• Google Meet / Zoom comfort

Location

Chennai, Tamil Nadu — Remote (Work from Home)

Must be available for weekly in-person meetings at our Chennai office