Event Marketing Specialist Full Time NEW

Job Title: Event Marketing Executive / Manager

Location: Chennai (or as applicable)

Department: Marketing

Reports To: Marketing Manager

Role Overview:

We are looking for a dynamic Event Marketer to plan, execute, and manage both virtual and in-person events. This role will drive brand visibility, generate leads, and support business growth through strategic event initiatives.

Key Responsibilities:

Event Planning & Execution

• Plan and execute B2B events such as webinars, high tea events, roundtable discussions, and industry meetups
• Coordinate end-to-end event management (venue, vendors, logistics, invites, follow-ups)
• Manage event calendars aligned with business unit goals (DWP & Cloud/CIS)

Campaign & Promotion

• Work with digital marketing team to promote events via LinkedIn, email campaigns, and paid ads
• Create event communication plans (invites, reminders, post-event follow-ups)
• Ensure strong registration and attendance rates

Lead Generation & Engagement

• Drive lead generation through events
• Ensure proper attendee targeting (new vs existing customers)
• Coordinate with sales teams for lead follow-up and conversions

Content & Coordination

• Work with internal teams to finalize:
• Event topics
• Speaker coordination
• Presentation content
• Align with business units to ensure relevance and value

Post-Event Analysis

• Track and report:
• Registrations vs attendance
• Leads generated
• Engagement metrics
• Share insights and recommendations for improvement

Key Requirements:

• 2–5 years of experience in B2B event marketing
• Experience in webinars, corporate events, or tech events
• Strong coordination and project management skills
• Good understanding of LinkedIn and email marketing
• Ability to work cross-functionally with sales and marketing teams

Preferred Skills:

• Experience in IT services / SaaS / B2B environment
• Familiarity with tools like Zoho, HubSpot, or event platforms
• Strong communication and stakeholder management