Executive – Influencer Marketing Full Time NEW

Location: Mumbai(Vikhroli :Embassy 247)

Type: Full-Time | In-Office (5 days a week)

Experience: 2–3 Year

Department: Marketing

Role Overview

As an Influencer Marketing Executive, you will own execution for influencer campaigns across assigned products and geographies. You will take a product, understand a specific geography, and build influencer-led growth for it.

Step 1: Build the Creator Universe

You will actively scout creators on YouTube and Instagram, evaluating them by language, geography, audience relevance, engagement quality, and content style.You will expand our existing database and identify creators who can become repeat, long-term brand partners.

Step 2: Align Commercials & Deliverables

Once creators are shortlisted, you will negotiate within defined benchmarks. You will align on deliverables, timelines, content formats, and expectations to ensure clarity on both creative and commercial fronts.

Step 3: Brief with Precision

You will share structured briefs covering product information, messaging direction, hook suggestions, mandatory callouts, and CTAs.

Step 4: Execute with Discipline

You will coordinate product dispatch, track timelines, manage follow-ups, and oversee the full content cycle from script alignment to final submission.

Step 5: Review & Go Live

Before publishing, you will review each video against internal quality benchmarks — checking messaging accuracy, strength of hook, CTA placement, and overall brand alignment.You will manage revisions where required and approve final content.

Step 6: Scale the Output

You will start with one product and geography and gradually expand to multiple combinations.Your output will scale up to 60 influencer videos per month while maintaining quality and efficiency.

Step 7: Measure & Optimize

After go-live, you will track views, engagement, search uplift, geo momentum, and early revenue indicators. You will identify repeat performers, flag underperforming formats/ performers, and refine future campaigns based on data insights.

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.