GM – Medial & Digital Full Time NEW

Designation : Head (GM) – Media & Digital

Location: Kolkata

Reports to: Head of Marketing

Role Overview

The intersection of brand, media, data, and digital innovation has become the crucible for sustainable growth and competitive differentiation. This job description outlines a strategic, mid-senior level role for a Media leader who will report directly to the Chief Marketing Officer (CMO). The role is designed for a candidate who can seamlessly bridge business strategy, advertising, and digital transformation, leading Media comprehensively for all consumer-facing communications, integrated campaigns, and data-driven marketing initiatives in alignment with the brand’s vision and growth ambitions.

Key Responsibilities

1. Media Management

The candidate will lead the Media Strategy, Media Buying (support) & in market execution of all consumer-facing communications, ensuring that every touchpoint—across TV, digital, print, out-of-home (OOH), radio, social media, and commerce platforms—reflects the brand’s core values and strategic positioning. This includes:

• Integrated Media Leadership: Designing and orchestrating 360-degree campaigns that unify creative, media, and digital assets, maximizing reach and engagement across paid, owned, and earned channels.
• Media Strategy: Across all platforms traditional and new age. Convert business objectives to media objectives and drive them along with Brand team and external agencies (Media Planning, Buying, Digital Content, Influencers etc)
• Localization: Adapting messaging and creative assets to reflect regional, linguistic, and cultural nuances, ensuring relevance and resonance in both urban and rural markets
• Data-Driven Marketing and Measurement Frameworks: Ensure there are outcome based media management rather than activity based
• Media Innovation that drive disproportionate effectiveness

2. Strategic Media Planning and Buying

The role demands end-to-end ownership of media strategy, planning, Evaluation and support buying across traditional and digital channels, with a focus on maximizing ROI and driving measurable business outcomes. Key responsibilities include:

• Annual Media Strategy:
• Media Mix Optimization:
• Programmatic and CTV Leadership:
• Agency Effectiveness and Efficiency Management:
• Measurement of Media ROI

3. Digital Marketing Scope: Social, Content, Influencer Management

The candidate will own the digital marketing agenda, driving brand growth and engagement across social, content creation with Brand teams, and influencer channels. Key responsibilities include:

• Social Media Strategy: Developing and executing platform-specific strategies for Facebook, Instagram, YouTube, LinkedIn, and emerging channels, leveraging both organic and paid tactics
• Content Marketing: Overseeing the creation of high-quality, SEO-optimized content (blogs, videos, infographics, UGC) in coordination with Brand teams that educates, entertains, and converts target audiences. Ensure proper digital implementation of content in partnership with Brand teams.
• Influencer Marketing: Building and managing long-term partnerships with macro, micro, and nano influencers, ensuring authenticity, brand alignment, and measurable impact
• Community Management: Fostering active, engaged brand communities, responding to consumer feedback, and leveraging social listening for real-time insights and crisis management

4. Digital Marketing: Search, SEO, SEM, Website, AI GEO LLM & ORM

The candidate will lead the brand’s search and web presence, ensuring discoverability, relevance, and conversion across digital touchpoints. Responsibilities include:

• SEO Strategy: Conducting comprehensive keyword research, on-page and off-page optimization, technical SEO audits, and link-building to drive organic traffic and improve search rankings
• SEM and Paid Search: Managing paid search campaigns (Google Ads, Bing, e-commerce search), optimizing for cost efficiency and conversion
• Website Management: Overseeing website UX/UI, content updates, mobile optimization, and analytics, ensuring seamless consumer journeys and high conversion rates
• AI GEO LLM Integration: Exploring the use of AI-powered geo-targeting and large language models (LLMs) for hyper-localized content, search, and commerce experiences. Online reputation management (ORM)
• Digital ROI : Use data based ways to constantly ensure effectiveness of our digital approach

5. Digital & Commerce: E-Commerce and Quick Commerce Integration

The candidate will spearhead the integration of e-commerce and quick commerce (q-commerce) into the brand’s marketing and sales strategy. Key tasks include:

• E-Commerce Portfolio Management: Optimizing product listings, content, and visibility on leading e-commerce platforms (Amazon, Flipkart, BigBasket, etc.), driving sales and share of shelf
• Quick Commerce Strategy: Partnering with q-commerce platforms (Blinkit, Zepto, Swiggy Instamart) to drive rapid fulfillment, impulse purchases, and new product launches, leveraging platform-specific marketing tools and analytics
• Performance Marketing: Managing end-to-end performance marketing campaigns (display, video, affiliate, retargeting) to drive traffic, conversion, and ROI across digital commerce channels
• Omnichannel Integration: Ensuring seamless consumer experiences across online and offline touchpoints, leveraging data and technology to unify brand messaging and offers

Ideal Candidate Profile

The ideal candidate for this role is a dynamic, strategic, and results-oriented marketing leader with a proven ability to operate at the intersection of brand, media, data, and digital innovation. Key attributes include:

Experience

• Agency and Client-Side Experience: Minimum 8–12 years of progressive marketing experience, with significant exposure to both agency and client environments in the FMCG sector