Head of Performance & Digital Marketing – Healthcare Full Time

Renew Healthcare is one of Eastern India’s leading fertility and women’s health clinic networks, with centres in Kolkata (MG Road and Salt Lake) and Jamshedpur. We’ve built our reputation on clinical excellence and outcomes — now we’re scaling the engine that brings patients to our doors.

The Role

We’re looking for a performance-obsessed marketer to own the full digital funnel — from first ad impression to booked consultation. You’ll lead paid acquisition, SEO, website conversion, CRM, and marketing analytics across all three centres, and report directly to leadership. This is a hands-on leadership role, not a hands-off strategist seat.

What You’ll Own

• Paid acquisition across Meta, Google (Search, PMax, YouTube), and emerging channels — including budget allocation, creative testing, bidding strategy, and campaign architecture
• Lead-to-consultation funnel — working with the call centre and CRM team to tighten response times, qualification, and conversion
• Website and landing pages — conversion rate optimisation, SEO, and content strategy (in partnership with our content team)
• Reporting and attribution — building clean dashboards that connect spend to booked cycles, not just leads
• Agency and vendor management — holding partners accountable to performance, not activity
• Creative direction — briefing and reviewing ad creative with a clear understanding of what converts in a service category

What We’re Looking For

• 6+ years in performance/digital marketing, with at least 2–3 years in a leadership role owning a meaningful P&L or spend number
• Proven track record in a service business — where the product is a human experience, not an SKU. You understand that a bad ad in services doesn’t just waste spend, it creates a bad first impression
• Healthcare experience strongly preferred — IVF, fertility, hospitals, diagnostics, elective care, or wellness. You know how to market sensitive categories with empathy and compliance
• Deep fluency in Meta Ads Manager, Google Ads, GA4, and at least one CRM (LeadSquared, Salesforce, HubSpot, or similar)
• Comfortable with data — SQL or advanced Sheets is a plus; comfort with dashboards is non-negotiable
• Strong commercial instinct — you think in CAC, LTV, and contribution margin, not just CTR and CPL
• Based in or willing to relocate to Kolkata

Bonus Points

• Experience with fertility, maternity, or women’s health categories
• Built or scaled a D2C or services brand from ₹X to ₹10X cr in digital revenue
• Comfort with long consideration cycles and high-trust purchase journeys
• Experience managing in-house creative teams or working closely with performance-creative studios

What You Get

• Full ownership of the digital growth engine at a respected, profitable healthcare brand
• A leadership seat with direct access to founders and clinical partners
• The chance to shape marketing for a category where the work genuinely changes lives
• Competitive compensation with performance-linked upside