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Application Form: https://forms.gle/eEfyMiwby9TZkQybA
About Us
Most dairy brands sell milk. We sell a promise.
Doodhvale Farms is a farm-to-home dairy brand built on one uncomfortable truth: most milk in India isn’t what families think it is. We’re changing that. And we’re building a brand that doesn’t just inform people, but moves them.
We’ve earned the trust of thousands of families across Delhi NCR, built award-winning products, and grown profitably for three consecutive years. Now we’re scaling fast, and we need someone who can build the creative and cultural engine that takes us from beloved brand to iconic brand.
About The Role
This isn’t a content calendar job. This is a culture-building job.
As Lead, Creative Content & Culture, you will own how Doodhvale shows up in the world. The stories we tell, the conversations we start, the moments we own, and the feelings we leave behind. You’ll set the creative direction, lead the team, and make sure everything we put out feels unmistakably us.
What You’ll Own
Brand-Voice & Narrative: You define how Doodhvale sounds, feels, and thinks across every platform, every format, every touchpoint. Not just guidelines on a slide. A living, breathing point of view.
Content Ecosystem: End-to-end ownership of content across social, performance marketing, CRM, YouTube, influencer, and brand campaigns. You build the system, not just the output.
Campaign Conceptualisation: Big ideas that earn attention. Culturally timed campaigns, viral moments, and storytelling that makes people stop scrolling and start feeling something.
Creative Direction: You guide the creative output across reels, videos, ad films, photography, copy, and design with a sharp eye for what’s on-brand, what’s compelling, and what’s going to work.
Team & Ecosystem Leadership: You build and lead the internal creative team, manage agencies, freelancers, and creator partnerships, and set the standard for creative quality across everything we produce.
Culture Radar: You’re plugged into what’s happening. Internet culture, consumer sentiment, platform shifts, pop culture moments. You know how to translate that into content that feels native, not forced.
Performance Intelligence: You know your numbers. Reach, engagement, conversion, retention. You use data to sharpen creative decisions, not replace them.
Who You Are
You’ve spent 4 to 7 years building content and creative work for consumer brands: D2C, FMCG, food & beverage, or digital-first startups. You’ve led teams. You’ve shipped campaigns that worked. And you’ve probably killed a few ideas that weren’t ready yet, which is just as important.
You’re not waiting for a brief. You have opinions about what the brand should say and you know how to get the team to execute on that vision without losing the spark.
You understand that great content at a brand like Doodhvale isn’t about being clever. It’s about being true. The best story we can tell is the real one.
Practically, you bring:
- A proven track record of building content strategy and leading creative teams in consumer brands
- Strong instincts for social, video, and digital storytelling formats
- The ability to move between big-picture strategy and hands-on execution without losing momentum
- Experience working with performance marketing teams to build content that converts
- Comfort in a fast-moving, resource-constrained, high-ownership environment
Why This Role
The clean dairy category in India is being built right now. The brand that earns cultural relevance in the next two years will own the category for the next decade. That creative work starts here, with this role.
You’ll have direct access to leadership, real creative freedom, and the satisfaction of building something that genuinely matters to the families who depend on it every morning.
No bureaucracy. No creative-by-committee. Just sharp people building something worth being proud of.
If you’re interested to apply, then kindly drop us your CV by filling up the below application form.
Application Form: https://forms.gle/eEfyMiwby9TZkQybA
