Lead- Digital Marketing Full Time NEW

About Swiggy

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.

From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Responsibilities

This position supports the Owned Media charter that drives a significant portion of traffic to Swiggy. As a Lead you will:

• Operate CRM tools like MoEngage to create, configure and QA automated journeys/flows across Push Notifications, WhatsApp, RCS and SMS
• Set up and maintain message templates (WhatsApp, RCS, SMS, PN) including variables, personalization tags and compliance checks
• Translate campaign briefs and business problems into journey logic (entry criteria, splits, delays, exit conditions, fallbacks) that balance scale and user experience
• Use basic SQL to pull and validate audience cohorts, run quick sanity checks and troubleshoot segmentation issues with analytics/DS teams
• Partner closely with business, product, analytics and content teams to understand business nuances (use-cases, user segments, guardrails) and propose optimized journeys rather than just executing asks
• Set up and maintain measurement and attribution for journeys (e.g., click to visit, add-to-cart, order, revenue) in partnership with analytics; track performance and share regular summaries
• Run A/B tests on journeys (triggers, frequency, channels, creatives) and recommend roll-outs / roll-backs based on data
• Maintain clean documentation of live flows, templates, experiment results and playbooks for recurring use-cases

Desired Skills

• 1–2 years of experience in CRM / lifecycle / owned media operations at a B2C consumer-tech / e-commerce company (or strong internships/projects in similar roles)
• Hands-on experience with CRM tools (MoEngage preferred; Clevertap also acceptable) for journey/flow creation and campaign execution
• Working knowledge of SQL (SELECT, JOIN, basic filters/aggregations) to work with analytics on audience and performance data
• Experience creating and managing WhatsApp/RCS/SMS/PN templates, including understanding of approvals, opt-in/compliance basics and template versioning
• Strong analytical mindset and comfort with performance measurement & attribution (CTR, CVR, revenue, incremental impact) and using dashboards to make decisions
• Detail orientation and operational rigour with the ability to manage multiple journeys and stakeholder requests in parallel
• Curiosity about user behaviour and business context, with a bias to suggest better journeys and guardrails instead of only taking execution tickets