Lead – Digital Marketing Full Time

The purpose of this job is building the Digital framework for ABFL/ABHFL– basis the architecture and the consumer need develop end to end digital assets to cater to product and service needs and driving business campaigns for the business through Paid Advertising (Google, Facebook) SEO, Third Party Affiliates, Programmatic, digital associations and sponsorships, Native advertising and Emailers to aid business in achieving sales targets

Enabling Skill Sets & Qualifications

• Critical skill sets required to meet these challenges include
• Knowledge of digital channels & media planning
• Logical & strategic thinking
• Strong Communication skills
• Vendor management
• Quick thinking in terms of crisis or problem solving
• Networking skills
• Education & experience required to fulfill this profile are a postgraduate with minimum 8-9 years of total digital marketing/advertising experience of which experience can be from BFSI / NBFC / Automobile / Retail space.

KRA’s

Key Result Areas (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

Stakeholder for all Digital assets of the brand

• Set up the Digital portfolio and assets for the brand, through tools and online portals to enhance customer experience at various touchpoints
• Design strategy and set up for Google Analytics tracking, report templates for insight gathering for website and campaign landing pages
• Set up, supervise and review Content & SEO strategy for the website
• Overlook UI/UX of company owned assets – website and campaign landing pages
• Identify key performance indicators for improving organic traffic to our owned digital assets, reducing the bounce rate on our digital assets and tools, increasing dwell time and improving conversion

Customer Acquisition

through Digital

Channels

• Create strategies for Digital Marketing campaigns – Ad segment and database targeting, identify new innovations & insights in the digital space with collaboration with digital agencies. Customer journey mapping through analytics for sharper targeted marketing through digital touch points. Persona targeting to increase relevance
• Launch online adverts on Google, Facebook, LinkedIn, Affiliates etc. for brand awareness, and for generating leads and conversions through online channels
• Identify and improve key performance indicators for the brand, and work towards metrics such as reducing the website bounce rate, increasing dwell time and improving conversion rate
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments to get higher conversions at lower cost of acquisition
• Oversee online and offline integration on campaigns
• Track business impact of digital campaigns

Responsible for Social

Media & Social

Campaigns of the

Brand

• Designing social media strategy and campaigns for driving ‘engaged users’ and traffic to our website and landing pages. Tracking and optimizing these campaigns for achieving brand and business objectives.
• Sentiment analysis of the brand in the online space, and using customer feedback on digital to improve internal processes and to decide communication strategies

Cross Sell & up sell

campaigns to drive.

revenue

• Plan cross sell and up sell strategies to help increase the number of ABC products per customer basis audience segmentation and needs
• Coordinate with internal teams within ABFL/ABHFL and identify cross sell opportunities
• Design lead flow and lead filtration process for all channels of cross-sell activities

Vendor relationship management

• Managing vendor relations with Media Planning agencies, Social media agencies, creative agencies and ensuring they deliver to business objective
• Vendor shortlisting and vendor relationship management

Fraud Management

Basis social listening and monitoring, track Digital frauds and work closely with respective teams to ensure frauds are checked and controlled

Campaign management

Run campaigns and drive efficiencies in various digital platforms. Drive discovery, purchasing and service campaigns across all LOBS